King’s
Way of Business
1. Success depends on heaven, planning depends on
man, and unity of heaven and man leads to success. The destiny of the
enterprise
1. Many partners. External partners, internal
partners.
There is no best solution, only a team that
absolutely executes.
2. Investors are elite. Strategic investors,
financial investors.
3. Noble people are high.
2. Those who achieve great things all go with the
flow. Going against the flow. Seeing the road does not go.
1. Trend----follow. A Technology and health B Big
consumption. C Business model (sales talk.). D. Cash flow (investment
and financing).
2. Form Selection
3. Advantages Gather. Break at a single point.
3. The greatest ability of a person is to grasp the
trend and step on the right rhythm.
A Think of danger----opportunity. B Think of
retreat and advance. C Thinking and transformation
Demonstration 1. Core:
①
In the past →
Goods, Market, People →
Product-centered
②
Now → People,
Market, Goods →
Traffic-centered
③
In the future →
Supply chain, Internet platform, Users
→
Eco-chain-centered
Demonstration 2. Making money:
①
In the past →
Product-centered →
Profit maximization Establishing a pyramid-shaped organizational
structure
②
Now →
Traffic-centered →
Cash maximization Designing a business model of drainage, stickiness,
transaction, and fission
③
In the future →
Eco-chain-centered →
Valuation maximization Either become a listed company or sell to a
listed company
Demonstration 3. Product:
①
In the past →
Scarcity → Huge
profits - Innovation
②
Now → Saturation
→ Small profits -
Innovation landing
③
Landing (1) Concept innovation - Traffic
(2) Strategy innovation - Online and offline
digital integration Advertising industry on Douyin
(3) Revenue innovation - Eco-chain, upstream and
downstream ecological chain
The boss understands it now 1
Where the boss focuses his attention, wealth will
appear there
Landing 1: One meter wide, ten thousand meters deep
(all traditional industries can be re-done with new models) New tools,
new models
Landing 2: Establish a new media team (focus on
traffic numbers, advertising pages) Operation, investment, editing and
shooting
Landing 3: Focus on cash flow (1) Investment (2)
Financing (3) Business model design
Understand 2
(1) The era of making money by products and
advertising (traditional media) is over
(2) The era of making profits by traffic and
ecology has arrived
Landing 1: Forget about products, companies and
even so-called product brands, everything starts with traffic and
ecology. The boss's traffic pool, investment
Landing 2: Products are not just for sale, they
cannot have a relationship with people, and a thousand gold coins cannot
buy the first time
Landing 3: Price difference is not the only way for
the boss to make money, such as volume, convenience, sharing, traffic
Understand 3
In the Internet era, traffic is the bottom layer of
all business designs Landing 1: The core of traffic is "traffic"
2: The lifeblood of traffic is monetization
3: No traffic, no survival, no model, no
entrepreneurship Without a team, you cannot be strong
Royal Way
Enter the business pyramid
Product Model
Talent
The first tower Product
(1) Product value is the only link between
corporate value and customer value. Business model innovation without
product value is a scam
(2) Customers will not be loyal to the company's
boss Yu. Customers will always be loyal to the customer value they want
(3) Product value is standard. Business model is a
rigid demand. Talent team determines the foundation. Product Iron
Triangle Profit
Enter the product iron triangle. The first angle:
drainage. Drainage. Stickiness. 1. Three major ideas for drainage
Drainage product stickiness
Online payment 199A card Offline 199AA card
3980 199 souvenirs
199 points 5 rights
Return the original price after three promotions.
Refund 200 if not satisfied
1. Don't make money from all products. Landing:
Design drainage products
2. Don't make money from everyone. Landing:
Customer classification
3. Don't make money in one form. Landing: Object
and person classification
2. Three major strategies for drainage. Strategy 1:
entrapment
Three prerequisites for entrapment
① The product of
the trap must be worth the money
②
The trap must have a product chain
③
The trap must attract traffic. The three major applications of the trap:
Application 1: Price trap landing 1: Price
reduction trap
Demonstration 1: 399 yuan car god club card
(1) Free car wash throughout the year
(2) Free maintenance throughout the year
(3) Free maintenance below 300 yuan throughout the
year
(4) Free waxing twice a year
Demonstration 2: 99 yuan beauty god club card
(1) Free haircut throughout the year
(2) Free hair washing
(3) Hair perm
(4) Free 50 yuan hot pot coupon/3 coupons
(5) Return after one year
Demonstration 3: 199 traffic card
(1) Free participation in the Machine Tool
Entrepreneurship Fortune 50 Forum Summit, worth 6,800 yuan
(2) 200 souvenirs
(3) Five-star hotel accommodation and dinner, worth
800 yuan
(4) Summit application 200 yuan
Five generations of bosses
First generation: relationships
Second generation: bold and daring
Third generation: products
Fourth generation: management and operation
Fifth generation: business model
Landing 2
One Mu Tian Advanced Edition (return the first 10%
and return the original amount)
Return the first 10% and the second 90%
Pay 50,000 yuan for privileges
(1) 50,000 yuan of jewelry
(2) Return the original amount
(3) Common ecology
Landing 3
One Mu Tian Advanced Edition
Landing 4
Members + partners
Landing 5
Online short videos + online partners
(1) Online short videos
1 Knowledge category
2 Advertising page (20 yuan per form)
3 A plan
9.9 19 99 199.
4 Digital human short video
Application three Gift trap landing 1 Buy one get
one free
Demonstration (1) Buy a house and get a car
Demonstration (2) Buy a 10,000 yuan Ganoderma
lucidum spore powder and get a 10,000 yuan Malaysia tour
Landing 2 Recharge and get free money
Demonstration (1) Recharge 10,000 membership
①
A 10,000 consumption card
②
A 10,000 sub-card (50% off each consumption)
③
A 10,000 local pass consumption
Landing 3 Buy as much as you want and get as much
as you want
Demonstration (1) Buy 10,000 and get 34% of
consumption
(2) Buy 10,000 and get 20,000
① Malaysia
(10,000)
②
Points (10,000)
Strategy 2, Jeet Kune Do Application 1: Intercept
customer flow
Standard customer
IT
Related interests Related resources
Benefits
Landing (1) Who are my customers? Non-standard
customers
Landing (2) Whose customers are my customers? The
essence of business is cooperation. Fission is a common strategy for all
enterprises to become stronger and bigger
Application 2 Intercept cash flow.
Landing (1) (Deposit)
Demonstration (1) Chongqing noodles...
① Monthly small
ingredients
②......
③......
Demonstration 2) Hunan rice noodles Demonstration
3) Zhongshanwu Group
100,000 7/3
300,000 5/5
100,000 3/7
Return after one year
Landing (2) Deposit Demonstration
① Office building
Demonstration
② Mobike OFO
Demonstration
③ Doudian
Landing (3) Stored value card demonstration 1)
Consumption card demonstration 2) Points card
Closed-loop consumption
RMB Points Ringgit
Demonstration 3) Membership card
Landing (4) Partnership point (199 fission card)
Demonstration (1) Consumption partnership
Demonstration (2) Promotion partnership
Demonstration (3) Qualification partnership
Application 3 Intercept information flow
Landing (1) Huidao traffic: mini program, public
account, whole network APP
Landing (2) Public domain traffic: Douyin,
Kuaishou, Xiaohongshu Landing (3) Private domain traffic: Video account
(operation) WeChat
Account creation Hot video Huawei Hybrid business
video
Hot video Professional video
WeChat: WeChat Short video Investment flow Moments
Community Strategy Three "Free"
1. Free does not mean no charge, it is a bridge
that realizes value.
2. Free is a tactic, not a strategy. It is a
strategy, a method, not a model.
Application 1 Limited free.
Landing (1) Limited time free demonstration (1) VR
game
Demonstration (2) Taiwan photon bed demonstration
(3) McDonald's
Demonstration (4) Qiandama Landing 2 Limited
product free.
Demonstration (1) Product free WeChat payment,
WeBank demonstration (2) Free gifts Unique
Demonstration (3) Free accessories
Landing 3 Limited feature free.
Silver card, gold card charge, diamond card free.
Application 2 Bundling is free.
Landing (1) Bundling with three parties. Neither
Party A nor Party B pays.
The third party that needs resources pays. Landing
(2) Related bundling
Demonstration (1) Husband-wife relationship,
mother-child relationship, buy this and get that for free. Demonstration
(2) Bank, credit
You take out a loan, I pay it back, you are on the
blacklist. Landing (3) Bundling of main and accessory products
Demonstration (1) Buy phone bills, get a free phone
Demonstration (2) Printer is free, consumables are
charged.
Application 3 is completely free
Landing. The main product is completely free
Gifts are completely free
The boss understands: In the past, it was a
competition of products
Today, it is a competition of traffic
Price reduction
Trap
Drainage, Jeet Kune Do, Model
Solution
Free
Online, offline
Mechanism landing
Enter the second corner of the product: Stickiness
strategy 1: cost
1. Ordinary people talk about hard work, managers
will choose leaders who compare costs
Directly enter internal partners to cultivate
trust, and regret if you don’t trust
Landing 1 Virtual currency collection method to
trigger positive energy
(I) Formulate rules
1. Distribution rules (such as 1%-2% of business
customers)
2. Distribution rules (such as dividing by
department and then dividing by number of people)
3. Cashing rules (if cashed in one year, return the
principal)
4. Other rules
(II) Partnership
1. Goals: (landing customer goals, growth goals,
profit goals, number of people goals)
2. Increase and increase
3. Other agreements (such as cost, loss,
depreciation rate)
(III) Partner introduction
1. Time of joining 2 years
2. Position Manager
3. Honors
4. Others
(IV) Order of partners
1. Company finances Starting at 200,000, otherwise
change
2. Company taxes
3. Excellent layer of compound conditions
Landing 2 Incremental amount Incremental amount
Collecting money method
Step (1) Agree on the bottom line target (the boss
makes concessions first) Step (2) Agree on the ratio of the incremental
amount
For example, agree on 100 million and 5% dividend
of the incremental amount
Step (3) Determine the ratio of the total
investment value of all employees Case: Chengmen Limu
Invest 200,000 and divide 400,000 according to the
investment ratio
For example: total cash raised 2 million,
10,000-200,000 manage 30,000-500,000
Step (4) Redeem once a year Agree on the investment
rules for the next year Landing 3 Bank interest collecting method
Step (1) Agree on the bank's guaranteed interest,
such as an annual interest rate of 4%
Step (2) Agree on the bottom line target
Step (3) Agree on the achievement ratio of the
bottom line target, such as 60% of the target Bank interest 1.5 times
80% 2 times
100% 3 times
120% 5 times
150% 7 times
200% 10 times
Application II. Benefits
Landing (1) One point——guaranteed, quick and
long-term distribution Landing (2) Two points——name, profit and power
①Name——demand
reduction mechanism
②Profit
sharing——dividend
mechanism, performance mechanism
③Power
sharing——decision-making
Such as operating rights, dividend rights, branch
companies, dividends——cases
Landing (3) Three points——divide the past, present
and future Application III. Happiness
Level (1) Obsession level (2) Addiction level (3)
Relief
Strategy II. Novelty
Description is to take advantage of the human
nature of things that are not understood, stimulating behavior,
uncertain thoughts, full of desire, exploration and possession
Landing (1) Differentiation
For example: raw materials, production process,
price model mineral water, wine, mobile phone
Landing (2) Unexpected - Correspondence
Demonstration 1. Price opposition, defeat the
opponent, learn to price the product
Demonstration 2. Model opposition, earn membership
fees
Demonstration 3. Field opposition
Demonstration 4. Customer opposition
Flow diversion plan Yimutian
Internal partner
Landing (3) Beyond imagination - subversion
Demonstration 1. Core subversion
WeChat, Tesla
Demonstration 2. Function subversion Jige, Ailaiyin
Demonstration 3. Regional subversion online vs
offline domestic vs foreign
Strategy 3. Membership card landing 1 Points card
Demonstration (1) Consumption points demonstration
(2) Recharge points
Demonstration (3) Purchase points (reward Douyin)
investment
Landing 2. Shared card
Demonstration 1. Silver card, gold card, diamond
card
Demonstration 2. Heaven and earth card
Landing 3. Rights card
Case Demonstration (1) 10,000 yuan rights card
High-end traffic card
①10,000
yuan product
②10,000
yuan consumption points
③Free
4 days and 3 nights
④Free
Malaysia
⑤Refund
10,000 yuan if not satisfied
Landing 4. Qualification card -
①Consumption
qualification
②Equity
qualification
As long as you give a 10,000 yuan card, the product
will not make money
Understand
①No stickiness, no
continuity
No continuity, no use
②Stickiness
determines the conversion rate from traffic to transaction
Enter the third corner of the product Profit
strategy 1. Double explosion strategy
Double explosion 2 Explosive products + explosion
Use explosive products to attract traffic
Use explosive profits to obtain corporate benefits
Landing 1. Set steps
2. Treatment
3. Plan
Strategy 2. Cost
1. Cost is not a tactical cost is the boss's second
strategy (the boss's first strategy is choice)
2. Only with cost advantage can there be a core
competitive advantage
Landing (1) Cut the excess - projects, companies,
teams, products, as long as they are not strategic, they must be cut
Landing 2. Cut debt - company, project, plan,
product investment - cash flow (Gan Xing)
Landing 3. Destocking (business model)
(1) One-time clearance
(2) Promotion
(3) Business model innovation
Strategy three: Innovation outside insurance
Implementation 1. Profit from investment
attraction: Establish a company for the landlord
Implementation 2. Profit from the process: Open up
the supply chain
Implementation 3. Profit from the industrial chain:
Support the lower level, integrate the upstream, and the insurance
company enters the second tower of the business kingly road: talent
It takes ten years to grow a tree, and a hundred
years to cultivate a person. The first element of enterprise development
is innovation. It is the first development of the enterprise
Talent is the first treatment of the enterprise
Development and innovation require talents to
promote
Talent in the new era:
1. Technological breakthroughs, differences,
products
(Business model technology) Investment attraction
(Distribution technology) Business model
Positioning Channel
(Traffic diversion technology) Realization User
traffic
Mass
Customer
High-end
Model and product
2. New media
Traffic fixed marketing, traffic realization......
3. Supply chain (Enterprise manufacturing, supply
and demand docking, pricing)
4. Result service, space transfer, value output
6 3 1
5. Result service (marketing, operation,
production, finance )
①
Quantify everything
②
Result-oriented
③
Why do it
II. King Wen got Jiang Shang to prosper Zhou, Duke
Xiao got Shang Yang to strengthen Qin
Duke Huan got Guan Zhong to dominate If you want to
be a king, you need talents first
III. Only talents can make the wrong things right
Do the right things well
Talent Iron Triangle Leader Talent
Commander Talent Prime Minister Talent
(Zhu De)
Entering Talent. First corner: Leader Talent (Boss)
First look back at the vast interstellar
1. Small quality revolves around large quality.
Large quality always affects small quality.
This deciphers the lifeblood of team organization
execution.
2. All stars are running on the guide track. Those
who are on the same track are either oriented and tolerant
or collide and stand
Enter the enterprise track:
(1) Employee track: Goals, setting goals, breaking
down goals, reward and punishment goals
(2) Middle-level track: performance, methods,
tools, strategies
(3) High-level track: profit, income, cost, model
(4) Boss track: cash flow, investment attraction,
integration into the supply chain
3. All galaxies are on their own
==========
Realize existence and eternity in rotation and
revolution
(1) Rotation: one's own dream goal
(2) Revolution: the temptation of the company's
benefits
Boss's question: managing a business is managing
people
1. Why Wu Dalang couldn't manage Pan Jinlian? Big
people create history, small people change history
2. Why is Mao Zedong the absolute leadership center
of the Communist Party of China? Mao Zedong led everyone from one
victory to another
The boss understood immediately
1. Managing a business is not managing people, but
first managing the boss himself
The first realm of managing oneself is to be
irreplaceable in the organization. If it is a phoenix tree, the phoenix
will come by itself
2. If you want to use the right person, you have to
understand the person better than the root. If you want to use Han Xin
and Zhang Liang, you must be Liu Bang's lifeblood-
1. Why do iron and wood of the same volume have
different weights
2. Iron is buried at the bottom of the water, wood
floats on the water, but iron plates can float.
Landing (1) Decision density: small bosses hesitate
to make decisions and miss opportunities.
Big bosses make decisions, act decisively and seize
opportunities.
Landing (2) Action density: small bosses do things
according to their mood, intermittently.
Big bosses do things according to plans and
persevere.
Landing (3) Word density: small bosses talk densely
and revolve around the periphery.
Big bosses talk to the essence of things.
Lifeline 2 Determine the speed.
1. Small bosses solve problems every day. There are
more and more problems.
Big bosses always resolve contradictions. Resolve
major contradictions and minor contradictions will be solved easily (the
most important contradiction of the enterprise, explaining the speed of
development).
2. The faster the speed, the more stable it is.
When the speed reaches the limit, eternity will
appear.
3. When the speed reaches the limit, burning will
appear. Real estate, universal medical care, education, capital.
There are no unsuccessful bosses, only bosses who
do not burn.
Landing 1 Speed of change (hold three investment
promotion conferences a month)
(1) Product - user, let go of product thinking.
(2) Profit - traffic, thirst ——Who drinks water
(3) Recruitment——Investment Elevator——People who
use elevators
(4) Marketing——Model
Landing 2 Ending speed Application (1) Ending the
past
Demonstration (1) Past painDemonstration (2) Past
dagaDemonstration (3) Past happiness
Application (2) Ending ideas
Demonstration (1) Ideas without
resultsDemonstration (2) Ideas without realizationDemonstration (3)
Ideas without implementation
The boss understands
The biggest enemy of ending is the past
It is difficult to start over with a down-to-earth
attitude after having been glorious in the past. It is difficult to love
someone again after having loved someone before
It is difficult to love someone again after having
been cheated before. Once you have seen mountains, everything is more
difficult to see than mountains. Once you have experienced the sea, the
vast sea water is nothing like the sea. Once you have seen the sea,
nothing can be considered water. Except for Wushan, nothing is a cloud.
It is said that two individuals with opposing
forces can only survive by supporting each other
Landing 1. Family——Someone takes the lead, and
others must follow. They cannot help but run
Landing 2. Husband and wife——Only with relative
support can there be affection and love
(1) Material support——Reality
(2) Spiritual support——Ideas
(3) Supported by faith - hope
Nowadays, couples feel that there is no true love
in time, only affection is embodied in life, help him, support him,
Landing (3)
Enterprise: Only with the support of talents can
the enterprise rise to another dimension
(1) Leader - society
(2) Apprentice - survival
(3) General - performance
(4) Talent - role model
Enter one of the three major applied civilizations
in China - Willing to Give
Give away money to get people - only by giving away
money can people follow you and form a team
Give away power to get generals - only by giving
away the right to suggest, review and make decisions can you have
generals around you
Give away merit to get generals - only by giving
away merit and halo can you cultivate leaders
Give away name to get appearance - only by giving
away fame and reputation can you have appearances around you to give
advice and suggestions
Entrepreneurs become masters - and gain the world
of entrepreneurship
Enter the second corner of talent: leader
1. The leader is the general, and the leader is the
leader
2. Leader and leader are always contradictory
3. Handsome people are the fission body and
extension ladder for maximizing product value
Lifeline 1. Position
Position refers to a person's direction,
trajectory, who he is with, and who he becomes a community with.
"Calling a deer a horse"
2. Will the position change?
Obviously, the position will be affected by the
external environment. What is the environment? Small bosses - eating,
drinking, gambling, whoring, and cheating. Big bosses - cheating. The
boss should have one or two companions. The environment is a community
in reality. Community: (1) Community of interests - change of interests.
(2) (3) Community of emotions - change of emotions. (4) Community of
destiny - change of destiny. (5) Helplessness - liberation. Entering
one: The community of interests appears (I) Gain: Gain is floating, and
it can be adjusted as needed. Demonstration (1) When the company
transforms and recruits business partners, it will increase the
commission of the first 30 business partners. Demonstration (2) The
company needs customer satisfaction and increases the commission of
customer service. 3. Talk to employees about gains: Talk less about
shares to employees. If you must talk, first talk about dividend shares,
then talk about option shares, and finally talk about proxy shares, that
is, don’t talk about registered shares. Performance = B*C*D (3 key
factors) will be decomposed: B Informationization - public - private
video account, WeChat C Customer flow - conversion rate 8% D Cash flow
20,000 per person on average
Performance = B*C*D (3 key factors) B: Customer
flow growth
C: Customer unit price growth D; doubling number
Assets
Traditional enterprises
B. Fish pond drainage assets
C. Fish sales transaction plan 10,000 members
D. Fish fishing tools materials fission
(1) Members - drainage 10,000 each
(2) Result resources - partners 300,000 an ordinary
person seeking results (goals)
Delivered to seeking causes
Targeting 1. Performance
Strategy (1) Example deduction strategy (2)
Concentrated flow
Strategy (3) Officers and soldiers platform method
How to design middle-level middle-level senior
management
Get high salary mechanism to increase customers and
increments
Strategy 4 Dual-track method
(1) Basic salary + high commission and high basic
salary + low commission customer service
Basic salary + high commission 4000+2.25%
High basic salary + low commission 7000+0.5% can
only 6 Months
(2) Front-end concessions to products Mid-end
concessions to cadres
Back-end concessions to bosses and shareholders
Little blue card: to attract employees
Little red card: to close deals
Strategy 5 6.3.1 Method
60% fixed pricing
30% result service
10% performance bundling
Strategy 6 Lottery Method
1. What to set
Strategy 7 Set up role models
Such as: performance role model (high reward for
first place) data role model
loyalty role model
2. How to set up role models
Step 1. Specificize the values you need to a
person or a thing such as: Lei Feng - willing to be a revolutionary
screw
Such as: Zhang Side - serving the people
wholeheartedly
Step 2. After the role model is created, it must be
promoted from point to surface, from surface to three-dimensional, and
in all directions
(Specification is the company story)
Step 3. Praise those who are consistent with the
role model, and resolutely draw a clear line with those who are
inconsistent with the role model
3. The value of role models
(1) Role models are above everything, even truth
(2) What role models you have determines what
values you have
What values you have determine what corporate
culture you have. The foundation of corporate culture is the role models
of the company
Targeting 2 Administrative merit
Strategy 1: Change to honesty: Father's guarantee,
joint responsibility, anti-bribery agreement
Strategy 2: Loyalty award (at least 7 years)
Strategy 3: Bundling method
Demonstration (1) Bundling results (cost, cashback,
numbers, number of people)
Demonstration (2) Bundling performance
Targeting 3 misunderstandings
Misunderstanding 1: Performance improvement
commission award
Misunderstanding 2: Leaders only get cadre awards
Misunderstanding 3: Sales reimbursement,
performance bonus, average one acre of land for 3 years, retirement
model
Management is
Manifestation (II) Bonus application 1 Pioneering
award
(1) Regional pioneering award
(2) Partner pioneering award
(3) Performance pioneering award
Application 2 Innovation award
(1) Hot product innovation award (for traffic
diversion plan) 3% of turnover reward
(2) Operational Innovation Award
Good Idea Cost Product
Good Idea 10,000 20,000 30,000 Company Formed
Transaction Body
(3) Model Innovation Award
Application 3. Increase and Reduced Amount Award
(1) Performance Increase Award
(2) Cost Reduction Award
Manifestation (III) Dividends
1. Operation Shareholding System - Increase
Momentum
2. Economic Shareholding System - Reduce Costs
3. National Shareholding System - Inspire All
Excellent Employees
4. Cell Shareholding System - Safe Fission -
Support Plan
Lifeline (II) Momentum
1. Why is the kinetic energy different when the
back of the mountain remains unchanged and when the bottom of the
mountain remains unchanged?
2. Why is the kinetic energy different when the
same person has different kinetic energy in different dojos? The
conclusion is that everyone wants to make money
Boss Theorem
1. Ordinary people cultivate people, and in the end
they are not even people. Experts build roads, and if they run the right
people, they are right.
2. Ordinary bosses think in a two-dimensional way,
relying on push and pull.
3. Expert bosses think in a three-dimensional way,
relying on the acceleration of gravity that is self-reliant and strong.
Landing 1: Recommendation system.
Anyone who recommends a director will be rewarded
with 3% of the director's monthly income.
Anyone who recommends a general manager will be
rewarded with 5% of the general manager's monthly income. Landing 2:
Training system:
Anyone who trains a lecturer will get 2% of the
ticket sold by the lecturer as a coach.
Anyone who trains a general manager will be
rewarded with 10% of the dividend shares of the general manager's
company. Lifeline 3. Ability
1. Ordinary bosses learn everywhere, even from
different bosses, and good bosses continue to practice on the road.
2. Life is not successful, either you don’t
practice or you don’t practice
3. Life is different, I am different, it depends on
who practices fully to burn thoroughly (that is, practice to the limit)
Implementation 1. Three-dimensional replication
(1) Process-oriented - resolve internal conflicts
within the team
(2) Standardization - improve team combat
effectiveness Summary | 15 days
(3) Rigidity Improve team explosiveness Focus on
professionalism
Implementation 2. Certification required for
employment
Everyone must be certified, assessed and employed
The boss understands: Handsome talent is to turn
people with different positions in the world and society into the same
position as the company, use rewards to generate functions, and use
practice to improve the combat effectiveness of all employees
Enter the third corner of talent: appearance talent
1. Know people before hiring, and know appearance
before knowing people. Appearance comes from the heart, and the heart
has nothing outside
2. Appearance talent is the successor to general
talent and handsome talent (with appearance talent, there is survival)
Lifeline - appearance
Application 1 Face Handsome talent: round face
General talent: square face Appearance talent: long face Application 2
Ear appearance Handsome talent: drooping ears General talent: pointed
ears Physiognomy: Wide ears Application 3 Personality Handsome talent:
Neutral General talent: Extroverted Physiognomy: Introverted
Lifeline 2: Broken appearance
Application: Letting go and not letting go
Handsome talent Suspicion
General talent Vanity
Physiognomy Jealousy Application 2. Trapped and
trapped.
Handsome talent Love
General talent Color (referring to all material and
desire) Physiognomy Name
Lifeline 3. Wisdom
Application 1 Unity of opposites
Landing 1 Establish a committee for returning
employees
The size of your business can be integrated with
the size of your heart
Landing 2 Establish an investment committee for
former employees to invest in his company
Landing 3. Establish a talent network committee to
cooperate in any way
Establish an investment company Application 2.
Quantitative change leads to qualitative change
Landing 1 Establish information flow, customer
flow, and cash flow system
Landing 2 Focus on cash flow
Landing 3 Upgrade the business model to achieve
cash flow promotion
Enter the third tower of the business kingly way:
model
1. Products are to solve continuous problems. Teams
are the purpose of solving performance. Models are to solve speed
problems
3. If there is only product value but no business
model, the market and speed will be lost. If there is only business
model but no product value, the existence and future will be lost.
Chain
Relationship Technology
Entry mode iron triangle,
Entry mode first angle: Relationship 1.
Relationship between people.
1. 1 to 1 SMS
2. 1 to many (short video)
3. Many to many
4. Group to group
3. Relationship between people and money.
1. The first one is free
2. One-time payment
3. Continuous payment
Example: 9820 beginner class
11983 advanced class
640 package/month Material: sauce Agency fee
Administrator company New media company
Investment company
4. Naming fee
5. Sponsorship fee
6. Service fee
7. Agency fee
8. Traffic fee
9. Training fee
10. Visiting fee
11. Membership fee
12. Security deposit Membership fee = security
deposit
13. Deposit You loan.....
14. Partnership fund
15. Product money (price difference)
16. Earn money from product value-added (product
value-added money)
17. Earn money from product time and space.
(Different locations, same price)
Barter
18. Earn money from product financialization
19. Earn money from excellent employees (internal
partners) and share money when goals are achieved
20. Earn money from upstream and downstream
distributors (external partners)
21. Earn money from upstream and downstream
1. Make money from differences.
2. Interest rate spread - refers to the profit
brought by the difference in interest and interest rate under the
perspective of cross-time and space.
3. Lead difference - refers to the profit brought
by the difference between industries under the perspective of cross-time
and space.
4. Value-added - refers to the profit brought by
providing value-added services under the perspective of cross-time and
space. Cross-time and space Cross-space Cross-angle
Price difference Interest rate spread Lead
difference Value-added
Entry mode second angle. Technology Technology one.
Free technology
Model 1 Restricted free
Lifeline 1 must be in a short time by having levels
2 must have an industrial chain
3 must have an income chain Model 2. Bundled free
Lifeline (1) must be a strong relationship
Lifeline (1) must be a strong association
(no ability is a cost) Lifeline. Must be a strong
application
Model 3 is completely free
Lifeline (1) must be based on attracting traffic.
Lifeline (2) must be based on building trust. Lifeline (3) must have
functional consumption.
Technology 2. Gift technology Model 1 Equal gifts
Demonstration (1) Buy 10,000 and get 10,000 free.
(Buy 10,000 Lingzhi spore powder.
Get a 10,000 Malaysia tour) Demonstration 2 Top up
10,000 and get 10,000 free
Model 2 Beauty gifts
Demonstration (1) Buy 10,000 and get 10,000
freeDemonstration (2) Top up 10,000 and get 3,000 free
Model 3. Chain gifts
Demonstration (1) Gift 1 + Gift 2 +......
Demonstration (2) Industry 1 + Industry 2
+......Technology 3 Cross-dimensional technology
Model 1. Sound-moving Xi Financial Hotel
Model 2 Repairing the plank road in the open, but
secretly crossing the Chencang Pass
①
Interest
②
Price difference
Large amount
Downstream Superior
15 million 5 million mutton 8 million 2 million
sheep
Model 3.
Front-end profit sharing, mid-end leverage,
back-end follow-up sales
20,000 VIP
He who values teachers is king, he who values
beauty perishes The second corner of the entry mode of Chongyouzheba:
chain
Application 1. Product chain
Model 1 Main product + gift
Main product contributes value
Gift: Income chain (promotion) Model 2: Main
product + hot product
Main product contributes value and hot product
contributes traffic
Model 3. Main product + homogenization
Demonstration 1. Same category (specific) such as
Feidiao switch
Beast Feast Demonstration 2. Same industry
Such as training leads to equity training, finance
and tax training.
Demonstration 3. Same customer
Such as: Chanel. Extension of the value chain of
the same female customer group. Such as: Montblanc. Extension of the
value chain of the same male customer group. Application 2 Income chain
Model 1. Income 1+Income 2+......Model 2. Active
income + passive income
Model 3. Front-end income + mid-end income +
==============
Back-end revenue application three product chain
Model 1 Main business + trend industry + cash flow
industry
Model 2 Main business + Internet industry
Model 3 Main business + three changes of the same
heart
Enter the fourth tower of the business kingly way:
Kingly way
1. Overbearing reaction
2. Kingly way must last
3. Evil way must fail
4. Demonic way must perish
Enter the third corner of the kingly way
Enter the first corner of the kingly way: Business
energy = quality × speed
Money = team × model
Kingly way
Business way Human way
Inside and outside One acre of land Dividend one.
In business
1. Use value Only use will lead to dependence, only
dependence will lead to uniqueness, and only uniqueness will lead to
eternity
2. Exchange value You get what you pay for
3. Psychological value Worth having 2 Follow the
way of heaven
1. Product - from selling goods to selling people
2. Profit - from price difference to model
3. Income - from unit to ecosystem Income 1 +
Income 2......
4. Cost - from control to outsourcing Delete
(1) Do light work instead of heavy work, focus on
quality Delete
(2) Do virtual work instead of real work. Focus on
operation outsourcing
5. Advertising - from traditional media to new
media
Enter the second corner of the kingly way: humanity
1. Always cheat those who believe in you
2. If you are rich, you should help the world; if
you are poor, you should take care of yourself
So everything is for...better online short videos
Offline partners - internal and external industrial
chains
Products are free
Terminal (solve problems) Membership system
primary: 499
(1) Send a pen for 499 yuan
(2) Replace the pen refill for free for one year
(3) Online primary course Membership length 10,000
yuan
(4) 21 =Choose words
(5) Push for two returns
1. Two meetings must be held every day, morning
meeting and evening meeting
2. Record the key points and study them well
3. Layout, reshuffle the industry, defeat the first
place, unfair, unreasonable
4. Everyone redesigns the salary
5. Design employees and control wages
6. Design an office supervisor
7. Select activities and reward outstanding
employees
8. Management must
9. Inventory your own advantages and reward the
desired territory and people
10. The processes of each department are
standardized and visible at ordinary times. Department meetings must
discuss tomorrow
11. Hold investment promotion meetings and select
industries
12. Push for two returns and achieve common
prosperity
13. Establish sales lectures
14. Xunlida platformization Online short video
Internal partners External partners Supply chain
15. Moments payment
16. Don’t make money with your own products Haikou
(Jiangdong Xinhua)
17. Establish an Internet technology office
18. Publish a book, a solution to an online app
19. Scheduled activities at each analysis point
20. Sign maintenance contract for 3 years and get 2
years free
21. Design a traffic diversion plan
22. Find internal partners and invest next year
23. Fully standardize the enterprise
24. Matrix account (open), all employees
participate in standardization and promotion
25. Open the platform, release insurance and
charging piles
26. Any arrangement, system, and money
27. Department to
28. Reward Hope Primary School, luxury car, 10
times performance
29. Diversify life, reward one-irresistible
30. Hold more than three investment promotion
meetings a month 8,18,28
31. People who study sales, maintenance people
32. Salesmen become investment promotion
33. Customized management applets
34. Marketing
→ service
35. Sales meeting model: build channels
Don’t make money the first time, make money the
second time
36. Douyin invests in advertising industry 30 yuan
per piece, invest in information flow
37. Make advertising pages and short videos
38. Industrial Internet, civilized era
39. Make money for everyone
40. Partnership conditions: post videos
41. Design a partnership mechanism and talk to
employees about making money
42. Classify products and make the money they
should make
43. Don’t talk about fairness, rationality,
lethality, competitiveness
44. Design a card 9.9 with the same drainage
business flow card
45. Find Mr. Ding
46. Production and sales management can use
Yimutian
47. Solve the problems of peers, drainage,
investment
Online→offline→deal
investment
48. Investment peers are partners and make
concessions
1. Only make one point of money, competitive
strategy, and other things don’t make money
2. Recruit external partners
3. Entrepreneurial partners + video promotion +
live broadcast 4. Cultivate sales teams and set up business students 5.
Only seek performance and talk about heroes
6. Compete in the incremental market, not in the
stock market 7. Business layout raid
8. Video account, Douyin, Toutiao, professional
festival
①
Fish pond Self-build, borrow, buy
IX. Merchants
② Bait Benefits,
altruism, temptation
③
Merchants Tools, processes, materials 10. Traffic + team = success
XI. Re-planning People, things, money
XII. Product - pricing - how to do it 13. Don't
sell goods, sell people
Royal way
Product model
Talent
Business Royal Way Pyramid
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