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冲出重围

冲出重围

 

 

 

 

冲出重围

 

冲出重围

 

商业王道    
Breaking Out

of the Siege"

 

 King’s Way

of Business

 

   
       
       
       
       
       
       
       

《冲出重围》

第一章节

当下显现一:我们是在路上,还是在道上?

进入老板三道:

★道一:商道----怎么卖货?

◆策略(一):独特----唯一

落地1:产品独特

落地2:卖法独特

落地3:模式独特

◆策略(二):差异化----不同

落地1:卖----

落地2:所有权----使用权

落地3:收费----“免费”

◆策略(三):空白----见路不走

落地1:不卖自已----卖别人

落地2:不卖产品----卖会员

落地3:不卖实的----卖虚的(即:模式)

 

★道二:人道----怎么合作?

落地1:和什么人合作?      答案:有资源的、有结果的

落地2:什么时候合作?      答案:上升期或低谷期

落地3:什么方式合作?      答案:体外创新

落地4:什么条件合作?      答案:有结果的、有能力的

 

★道三:财道----怎么赚钱?

落地1:赚产品本身的差价(在极度内卷中挣扎)

落地2:赚时代红利的钱(全国红利期已过)

落地3:赚27种商业设计的钱(赚钱新模式)

 

当下显现二:模仿复制产品的时代已经过去,破立创新模式的时代正式到来

应用一:渠道创新

落地(一):从代理商----到合伙人

代理商:拿钱买货→库存转移

合伙人:资源变现→现金流(合伙人的四大前提:

有资源、有能力、有钱、有意愿)

落地(二):从消费者----到消费商

落地(三):从国内----到国外

应用二:模式创新

落地(一):从卖货----到卖人

落地(二):从卖产品----到卖会员

落地(三):从赚前端----到赚后端

应用三:收入创新

落地(一):收入1+收入2+收入3+收入4+……

落地(二):同心多元化

落地(三):交叉补贴


1, 会员+合伙人模式,促进盈利增长点

2,小创新小增长,大创新大增长,不创新负增长

 

进入《冲出重围》

 

第一目:流量

一、在互联网时代,流量是所有行业的底层

1,什么是流量?

------商品流、物流、信息流、客流、现金流、技术流

2,什么是成本?

------在互联网时代,流量是所有行业的成本

3,什么是流量打法?

打法一

降价  (会员流、赠品流、合作流、模式

步聚1:筛选一款产品或设计一款产品

步聚2:把价格降到无法想像的地步

步聚3:先做流量,再来思考新的盈利增长点

 

进入商业的底层逻辑:

1,不要所有的产品都赚钱

2,不要赚所有人的钱

3,不要一开始就赚钱(例)

 

深圳市土地成交均价对比(单位:元/平方米)

 

土地性质

1987

1990

2000

2010

2021

工业用地

 

766.53

875.63

899.13

2009

商业用地

 

3672.17

779

13136.86

25145

住宅用地

 

406.04

1545.42

3345.21

7586.02

37931

具体在企业中落地:

 

应用1:产品分类

1)引流产品------保本或战略性亏损;

2)粘性产品------价值输出;

3)盈利产品------至少净利润在30%以上;

4)延伸产品------同心多元化或跨行跨界。

 

应用2:客户分类

1)高端客户------价值或诱惑

2)大众化客户------价格和好处

 

应用3:收入分类

1)引流收入------全部分给员工

2)粘性收入------全部分给中层

3)盈利收入------全部分给股东及相关利益者

4)延伸收入------大股东或核心股东

 

打法二会员

步聚1:筛选一款爆品或设计一款爆品------强刚需、微创新、需求量大、高附加值

步聚2:设计会员卡方案

针对(一):门店

策略1:让客人占便宜充卡法

策略2:消费免费充卡法

策略3:红花绿叶充卡法

针对(二):服务业

策略1:身份卡

示范(1):银卡、金卡、钻卡

策略2:权益卡

如:我家的骆驼4980

权益(1)送4980元的驼奶粉

权益(2)送4980元的骆驼化妆品一套

权益(3)送43夜价值6800元的新疆阿拉善旅游

权益(4)喝完用完玩完不满意退5000元。

如:茶神会会员999

权益(1)送价值999元的茶叶(品牌,品质绝对保证)

权益(2)送999元的商城积分

权益(3)送32夜的厦门考察旅游

权益(4)喝完用完玩完不满意退1000元。

策略3:资格卡

示范(1)“好市多”超市的资格卡设计

针对(三):制造业

策略1F2C(制造业互联网化------短视频投流、个人IP运营)

策略2:会员+合伙人

策略3:寻找新的盈利增长点

 

步聚3:先做流量,再来思考新的盈利增长点

 

打法三赠品

步聚1:筛选一款赠品或设计一款赠品

1)不要白不要,要了不白要

2)主品贡献价值,赠品贡献收入链

3)赠品对主品起促销作用

步聚2:设计赠品方案

方案(1):主品+赠品+运作费用﹤100%,直接盈利

方案(2):主品+赠品+运作费用=100%,用同心多元化盈利

方案(3):主品+赠品+运作费用﹥100%,用跨行跨界盈利

如:(马来西亚沙巴游)客户在古体玉方各店铺消费5980

1,获得价值5880元的古体玉方系列产品(产品包括中药养生套盒,美溢安素养、系列化妆品)

2,获得由古体玉方公司组织的马来西亚43晚免费旅游名额1个)

步聚3:寻找新的盈利增长点

 

打法四合作

1、梦想太大,能力太小,所以需要合作

2、用我所有,换我所需

3、妥协和让利是所有合作的前提

落地1:资源合作

1)你把你的资源给我,我来变现,给你分钱

2)我把我的资源给你,你来变现,给我分钱

落地2:客户合作

1)谁给我客户,我给谁分钱

2)我给谁客户,谁给我分钱

落地3:流量合作

1)你的会员是我的入口

2)我的会员是你的入口

 

 

打法五模式

(一)什么是商业模式

1,流量------引流、粘性、盈利、裂变,这是一套系统

2,合伙人------鱼塘、鱼饵、鱼钩

3,利润-----27种赚钱方法

(二)落地商业模式

落地1:三流合一

1)信息流------让需要你产品的客户知道你

2)客流------让知道你的客户找到你

3)现金流------让找到你的客户付钱给你

落地2:产品------方案------项目

1)市场上不缺产品,甚至不缺爆品,缺的是靠谱的赚钱机会

2)产品是消费思维,消费是付出的心态;项目是投资思维,投资是回报的心态

3)产品越卖库存越多,项目越卖人越多,只有客人多才是一切的开始。

            堵车                      利润              流量

                                        

              车牌                     产品             变现

车技△车况 营销(业绩)△管理 招融△模式

                                                 

       换道                      转型升级           短视频

                                                 

       导航                        学习             抖音(视频号)

时间

收获

价格

第一天

收获一套流量方案

3.98万元

第二天

建立一支变现团队

第三天

获得27个新的盈利增长点

 

第二章节

一、企业最大的能力是变现,人最大的能力是变通

 

1,你所看到的生意不好、行业内卷、库存多、

缺现金流……都是假相,真相是缺变现能力

2,业绩治百病,服务赢天下,现金解千愁,变现是核心

3,所有企业做大做强的过程,都是持续变现的过程。

变现(一):产品变现

应用1:卖货------卖人

 

落地(1):会员卡

1)身份卡------差异化、VIP、唯一

2)资格卡------消费资格、合作资格、推广资格

3)权益卡------实的、虚的、当下的、未来的

 

落地(2):合伙人

1)创业合伙人------优秀员工、同行、竞争对手、相关资源人

2)城市合伙人------小资源、小节点、转型升级

3)战略合伙人------大资源、大节点、大意愿

 

落地(3):消费商

1)积分

2)赠劵

3)模式

应用2:如何让更多买我们产品的人去卖我们的产品?

策略(1)裂变

落地1):目标裂变

如:推二返本、推三返本……

落地2):好处裂变

如:创业合伙人3万,推荐10个创业合伙人奖励劳力士绿水鬼手表一块

如:创业合伙人3万,推荐20个创业合伙人奖励华为问界M7小车全款一台

浇地3):升级裂变

如:创业合伙人3万,城市合伙人10万,战略合伙人30万。创业合伙人推荐10个创业合伙人,直接晋升为城市合伙人;城市合伙人推荐10个城市 合伙人,直接晋升为战略合伙人。

策略(2):诱杀

策略(3截拳道

 

一切尽在《商业王道3.0》!到此老板觉知:战略落地

------找到3个合格的员工就是经理;

------找到3个合格的经理就是副总;

------找到3个合格的经理就是副总。

变现一:维度变现!

落地1:高维打低维(多元打价差)

落地2:无维打有维(卖人打卖货)

落地3:天网打地网(线上短视频+线下合伙人)→把生意做在手机里。

变现二:团队变现

(一)人走在一起不叫团队,心走在一起也不叫团队,钱在哪儿,心在哪儿

1、收钱才能分钱

2、财聚人聚、财散人散                                                                                  

3、只有利益共同体才有事业共同体

 

具体在企业中就是:

 

落地1:经营企业不是经营人,

而是经营有结果的人(重用有结果的、留下有立场的人)

 

落地2:老板要多运营

(道术相加)、少管理(或不管理)、

老板要多修路(赏功罚过)、少修人(或不修人)

 

落地3:一切背后都是人,而人的背后就是机制

(二)生产力决定生产关系,生产关系影响生产力

(这是马克斯主义经典经济学)

 

1、生产力------业绩、利润、发展速度……

2、生产关系

1)生产资料是谁的

2)生产资料如何分配

3)生产资料同谁分配

(三)在企业中应用

1、雇佣关系------薪酬和奖金------直营公司

2、合作关系(不用出钱)------能力和约定------母子公司

3、合伙关系(必须出钱)------四有前提------合伙公司

4、投资关系------赛道和操盘手------投资公司

三、收钱才能收心,收心才能收人,收人才能成事,成事才能成人

策略1:增额增量收钱法

策略2:目标达成收钱法

例:(正道医药)老师好,跟您汇报一下,我们正道医药的会员+合伙人落地情况:20239月,第一场内部合伙人大会,460多人收合伙金1036万。当时定了20234季度冲刺1个亿销售额,4季度,3个半月,我们99元的会员卡卖了16万张,会员费收了1600多万。扣附除对冲成本,按您教的这部分收入给一线员工,给大家分了800多万,员工都疯了!随之而来的,客流比疫情前最高峰增长了70%,销售增长了50%,毛利额50%。销售4季度完成了1.18亿,又分了合伙金分红,团队很高兴,状态满满!外部合伙人大会还没开,就签了二家年销售8000万的连锁。我在准备把总部迁往省会城市,已经在建一个现代化的物流仓库,为下一步招外部合伙人做好充分准备,马上筹备召开外部合伙人大会。感恩您,让人和人的公司在中国医药连销行业平均下滑30%50%的至暗时刻带着我们冲出重围。您真是太牛!!!吸星大法所向无敌!2024我们团队跟您继续学习,做大做强!

 

策略3:虚拟货币收钱法

 

如:今华,目标8亿分2%1600万→对赌分红400万达成奖。

剩下的1200万,运营部分30%,市场部分30%,客服部分30%

,个人分10%

 

老板具要做的就是:

1、重用有结果的人,淘汰没有结果的人;

2、让人才在一线得以重用和体现;

3、用人不犹豫,换人不迟疑,换人如换刀;

4、对人才付出不吝的代价(人才不贵,庸才才贵)

5、时刻在江湖中、社会上储备对企业有结果的人才

(时刻储备才会做到有人可用)。

进入一:业绩

业绩的背后是团队,团队的背后是工具,工具的背后是系统,系统的背后是投资

说明1:团队

1)招聘------内部合伙人------收钱收心

2)招商------外部合伙人------方案、模式

说明2:工具

 

工具(1)短视频

要素1):IP------产品IP、公司IP、个人IPIP就是标签)

如:王冲讲盈利模式、王冲讲商业模式、王冲流量商业模式、王冲商业新模式、王冲说策划、王冲论商业、

王冲解商业、王冲说增长、王冲商业(本人)……

要素2):内容------娱乐、情感、知识

①短视频是瞬间,瞬间就是永恒

②短视频内容只有三个,没有第四个

要素3)模式

①线上引流+线下变现

②线上信息流+线下合伙人

 

工具(2):直播

落地1):大号

落地2):矩阵

落地3):技术(夹片、数字人、AI

 

工具(3):机制

落地1):引流机制------解决流量(信息流、客流)

落地2):业绩机制------解决业绩增长、翻倍

例:

集团各部门、各公司:

根据2023年集团整体战略规划发展要求,

为了更好地帮助优秀人才精进、突破,

激发每一位今华人的目标感及战斗力,

 

现公司特设定相关奖项及激励机制,具体说明如下:

1,运营部

奖项

 

当月个人累计达成199

元数量目标

 

奖金

 

天花板奖

 

3000

 

 

5000

打破天花板奖

3000+20%目标=3600

10000

2,市场部

奖项

当月个人累计达成980/1980门票张数目标

奖金

天花板奖

100

5000

打破天花板奖

100+20%目标=120

10000

3,客服部

奖项

当月个人累计达成现场刷卡业绩目标

奖金

天花板奖

300

5000

打破天花板奖

300+20%目标=360

10000

注明:(1)以上目标均为个人累计数,不包含团队;

     2)数量/业绩累计周期为1个自然月。

二、突破核心障碍奖

奖项

当月个人累计突破199元转化门票目张数

奖金

业绩提成奖励

 

突破核心障碍奖

 

100

10000

原有提成基础上+0.5%,连续计提3个月

额外奖励说明:此奖项当月达成目标者,王冲老师额外奖励:女生2万元LV包一个,男生1万元西装一套+1万元皮带一条。

落地3):利润机制------解决人均效能(服务业人效100/年,制造业人效200/年……)

落地4):竞争机制------解决效率

                                                                            

1)客户系统

1)我的客户是谁------切割、客户画像

2)谁的客户是我的客户------渠道(线上与线下)

3)谁的客户的客户是我的客户------裂变

2)员工系统

1)赚钱------每一年增第20%(保底)

2)成长------教练

3)梦想------上级实现下级

3)产品系统

1)引流产品------只做流量

2)粘性产品------只做价值

3)盈利产品------只做利润

4)延伸产品------只做同心多元化(如果跨行跨界,只做中介)

进入二:利润

利润的背后是模式,模式的背后是设计,

设计的背后是新的盈利增长点,

新的盈利增长点的背后是同心多元化和跨行跨界

进入三:现金流

现金流的背后是变现,变现的背后是招商和融资,招商和融资的背后是方案,方案的背后是人性(人欲、人心)

变现三:招融变现(商业策划)

应用1:上下游链条

步聚(1):扶持下游

步聚(2)整合上游

步聚(3):寻找新的盈利增长点

步聚(4):形成闭环收入链

应用2:无中生有(空手套白狼)

步聚(1):筛选刚需场景

示范1):科技健康

示范2):大消费(如:茶叶、酒、大米、水果……)

示范3):短视频+

示范4):商业模式+

步聚(2):把产品立项

步聚(3):商业策划

步聚(4):寻找新的盈利增长点

步聚(5):形成闭环收入链

★哪些人需要?

01:需要把产品(项目)卖的更好的

02:需要去库存的

03:需要提升盈利水平的

04:需要改变现状提升营业额的

05:需要招募商业佑伙人的

06:需要融资把企业做强做大的

07:需要资本市场的

★上完《扶持计划》你将收获

 

01:收获一套属于自已的流量打法

(商品流、物流、信息流、客流、现金流、技术流)

 

02:收获一套属于自已的商业模式

(互联网模式、直销模式、连锁模式、

金融模式、资本模式、产业链模式)

 

03:收获一套属于自已的招商系统(

招商流程、方案、视频、BP、合同)

 

04:收获一套属于自已的融资策略

(债权融资、股权融资、招商融资、项目融资)

 

现场全款买《扶持计划》:

赠品1:赠送商业王道名额2

赠品2:赠送买一送一名额1

赠品3:赠送王冲老师书面亲自回答问题1

 

合伙人方案

资格费

赠送会员卡

推荐会员返利

推荐合伙人返利

商城消费

业绩超额奖

好处1

好处2

好处3

好处4

30

120

6%

25%

7%

1000万奖3%

5个马来西亚旅游

一年未回本补齐差额

50张冲出重围门票

LP公司1%股份

10

40

5%

20%

6%

500万奖2%

1个马来西亚旅游

20张冲出重围门票

3

10

4%

15%

5%

100万奖1%

5张冲出重围门票

 

第三章节

进入《冲出重围》第三目:定位

一、定位决定地位,定位就是决战,

战略定位就是冲出重围

(一)什么是定位?

1,经营企业就是经营核心价值,定位就是寻找核心价值

示范(1)乔布斯------我不思考市值,

我只思考为客户创造独特的客户价值

示范(2)邓小平主席------实是求是,

贫穷不是社会主义

2,战略的核心部分就是定位,在哪儿与对手竞争,

在哪儿与对手决战

示范(1):毛主席------将阶级矛盾上升为民族矛盾

3,坚守岗位,拒绝诱惑,建立系统,确定打法

(二)如何定位?

步骤1:跳出(四看)

落地(1):看市场------从别人有的到创立别人无的

落地(2):看客户------从显性到隐性

落地(3):看对手------从看其优势到击其劣势

落地(4):看自已------从所有到所用

步聚2:新品类(差异化)

落地(1):对立(如:价格、区域、打法、模式)

落地(2):否定(如:策略、行为、机制)

落地(3):创新(如:渠道、模式、收入链)

 

步聚3:支撑

 

支撑(1):团队------新团队

1):内部合伙人和外部合伙人

2):新媒体运营、市场部、现金客服部

 

支撑(2)模式------新模式

今华原创10大模式

 

支撑(3):宣传------新媒体

1):短视频

2)合伙人

具体在企业中落地应用就是:五定天下

定一:企业定位

 

(一)产品公司------赚钱------差异化

 

策略1:产品差异化(如:功能、包装、价格、区域……)

策略2:打法差异化

策略3:空间差异化

(二)渠道公司------有钱------招商(招募商业合伙人)

 

要素1:鱼塘

1)建------有资源的团队

2)买------前资源的道场

3)借------有资源的渠道

 

要素2:鱼饵

1)好处

2)诱惑

3)利他

 

要素3:鱼钩

1)招商方案

2)招商流程

3)招商工具

(三)用户公司------值钱------新商业模式

 

今华原创10大模式

 

在企业中具体应用:

应用1:按消费来分(如:高端客户VS大众化客户)

应用2:按区域来分(如:一线城市VS五线城市,国内VS国外)

应用3:按年龄来分(如:老人VS孩子、所有人VS孩子)

应用4:按性别来分(如:男人VS女人)

应用5:按空间来分(如:线上VS线下)

合伙人条件(如:)

 

1、拥有建设局、水务局、环保局、质检局、

食药监、疾控中心、农业局、

检验检疫局或以上领导层关系;

 

2、有主管以上部门副市长关系;

3、能同频价值观,有能力主导完成合作项目;

4、有投资或创业需求。

 

 

退出机制(如:)

 

1、首单签订合同后,保证金立即退回;

2、对合作不满意,保证金立即退回。

 

例:合作对象选择

某豪车美容店(公司),可选择合作方:

1,车险代理公司、饮料代理公司、房地产销售公司、酒店管理公司、旅游公司

2,策略:

1)车价50万以上的客户

2)会员制(免费)

324小时上门服务

4)全年洗车次数不限

3,延伸效能:

1)车险代理公司

①只要购买本公司车险,免费成为洗车店会员

②洗车店不到3个月,拥有车价50万以上的豪车会员7000

③车险代理公司不到3个月,拥有车价50万以上的豪车车险会员7000

2)饮料代理公司

①洗车店的洗车工工资取决于顾客的满意度(25/次)

②某高档品牌矿泉水(饮料)的整件销售提成

③成为该高档品牌矿泉水(饮料)的最大代理商

3)房地产销售公司

①定期组织会员到海南旅游

②免费5星级酒店食宿、免费往返机票(房地产开发商支付)

③当年(月)成交300套房子×200/=6亿×3%提成=1800万元

4)酒店管理公司

①本地产公司的购房人均为异地购房人

②房屋自用率低,每年1-2个月,空置率高

③酒店管理公司将空置房出租给游客,收取出租佣金

④业主租金分红,支付按揭款

5)旅游公司

①旅游公司拥有车价50万以上的固定客户7000

②景点门票收入提成

③购物提成

定二:定客

命脉1:客户细分            

命脉2:客户切割

命脉3:客户破点

 

今华承诺:上完商业王道3天,再给7天思考时间,如不满意,直接退4万!

定三:定模

模式一:万能合伙人

万能合伙人模式

类别

投资额

消费对冲

直推奖

业绩奖

超额奖

权益1

权益2

权益3

赠送1

赠送2

赠送3

总价值

战略合伙人

100

300

20%

3%

 

12个月补齐

 

二次消费享…

2场招商会

 

5张门票

 

城市合伙人

30

60

15%

2%

 

6个月补应齐

 

二次消费享…

1场招商会

 

3张门票

 

创业合伙人

10

15

10%

1%

 

二次消费享…

 

1张门票

 

 

模式二:退休模式(见拍照)  

模式三:一亩田初级版(见拍照)

模式四:一亩田高级版(见拍照)

模式五:地主模式(见拍照)

模式六:大B+b+c裂变 

 

模式七:会员+合伙人(见拍照)

用会员来做引流,用合伙人来做裂变(会员不做分销裂变)

模式八:会员+会员裂变

模式九:线上短视频+线下合伙人

模式十:三流合一(信息流*客流*现金流)

 

定四:定品

 

1、引流产品

1)只做流量

2)不做利润

3)只做链接

2、粘性产品

1)留信时间

2)留住空间

3)价值输出

3、盈利产品

1)单品盈利

2)后端盈利

3)模式盈利

4,延伸产品

1)同心多元化

2)跨行跨界(只做中介)

3)行业垂直平台

定五:定价

1、定价就是选择,定价就是区隔

2、有定价权就有利润,就有竞争

落地1:竞争定价法

落地2:客户定价法

落地3:属性定价法

到此老板:学很多,懂更多,但是一到关健落地就懵了,为什么……

好处五:成为三溪堂合伙人,合作双赢

(一)会员,自用省钱

100万能省下一辆50万的宝马5系,或一辆问界M9

(二)合伙人,分享赚钱

如:您是100万战略合伙人

1,匹配200个会员名额,收入200

2,每月30个会员:30/*12个月*5000元提成=180万元

3560个会员*(消费10万元*10%提成)=560万元

投入100万元,收入940万元

 

1、学习就是为了修行,修行的最高境界就是修动机,

动机一变,市场一片

2、动机决定方向,方向决定策略,策略决定结果

示范(1)唐僧取经

1)动机------为大唐子民得解脱

2)方向------向西走

3)策略------和高手同行

我们转身在企业落地:

1、为客户创造独特客户价值的心一百年不变

2、为员工创造赚钱和成长舞台的心一百年不变

3、为合伙人打造资源变现平台的心一百年不变

                                           ●学习圈

1,新时

代商业

 

1)《创新式增长》策略班

------《冲出重围》

 

作用:

发现企业核心问题

2)《创新式增长》

运营班------《商业王道》

 

作用:

找到企业解决方案

3)《创新式增长》

 

落地班------《扶持计划》

 

作用:

落地企业变现结果

2,新时

代人生

《创新式增长》

能量班------《天地王道》

 

作用:

人生终极,觉悟之旅

3,新时

代家庭

(赠品)

1,《幸福王道》

 

作用:打开幸福之门

 

的必经之路

 

2,《少年王道》

 

作用:家族传承超越

 

的必经之路

 

 

 

 

●碰撞圈

1、在今华论坛上产品展示

2、信息全国发布

3、优秀学员标杆企业参观

4、优秀落地学员分享交流会

5、全国财神“碰友”智慧社群

●今华学员持续落地进行榜

日期

地点

学员客户

行业

招商会

312-13

武汉

陈鸿伟

建材业

外部合伙人招商会

315

宿迁

胡军

米业

外部合伙人招商会

316

南昌

张玲

美业

外部合伙人招商会

320

广东

吴泽平

制造业

外部合伙人招商会

320

淄博

袁国梁

建材业

外部合伙人招商会

322

上海

苏长裕

排水管道

外部合伙人招商会

327-29

佛山

张龙伟

建材业

外部合伙人招商会

331

东莞

李权

酒店

外部合伙人招商会

更多招商会持续更新中……

●商业圈

1、可获得平台招商、路演、融资的资格

(需咨询完《扶持计划》或《天地王道》后,经平台审核并按照平台制定的规则)

2、可获得平台咨询产品现场总冠名、副冠名的资格

3、可获得平台资源库的资格

(去库存、产品做平台的配销,经平台审核并按照平台制定的规则)

4、可参加平台的财神圈,资源共享、共建、共生

●落地变现圈

1、内部合伙人:薪酬、奖金、分红、内部合伙人

2、外部合伙人:招商、项目融资、现金流、资源变现

●超级赠品

1、投资金额:50------送一个内部或外部合伙人辅导(二选 一)

2、父子财神:68万(包括父女、母女、母子、股东……)------送一个内部或外部合伙人辅导

注:合伙人咨询落地服务形式为下企咨询,由今华咨询团队完成

 

宇宙九维:(略)

 

全程过程结束(感恩!)

 

"Breaking Out of the Siege"

Chapter 1

The current manifestation 1: Are we on the road or on the path?

Enter the three paths of the boss:

Path 1: Business Path----How to sell goods?

Strategy (I): Unique----Only

Landing 1: Unique product

Landing 2: Unique selling method

Landing 3: Unique model

Strategy (II): Differentiation----Different

Landing 1: Sell----Rent

Landing 2: Ownership----Right to use

Landing 3: Charge----"Free"

Strategy (III): Blank----See the road but don't go

Landing 1: Don't sell yourself----Sell others

Landing 2: Don't sell products----Sell membership

Landing 3: Don't sell the real----Sell the virtual (ie: model)

 

Path 2: Human Path----How to cooperate?

Landing 1: Who to cooperate with? Answer: Those with resources and results

Landing 2: When to cooperate? Answer: Rising or trough period

Landing 3: What way to cooperate? Answer: In vitro innovation

Landing 4: What conditions to cooperate? Answer: Produced and capable

 

Dao 3: Financial Dao - How to make money?

Landing 1: Earn the price difference of the product itself (struggling in extreme internal circulation)

Landing 2: Earn money from the dividend of the times (the national dividend period has passed)

Landing 3: Earn money from 27 kinds of business designs (new model for making money)

 

Current manifestation 2: The era of imitating and copying products has passed, and the era of breaking and establishing innovative models has officially arrived

Application 1: Channel innovation

Landing (I): From agents to partners

Agents: Take money to buy goods Inventory transfer

Partners: Resource realization Cash flow (Four prerequisites for partners: have resources, ability, money, and willingness)

Landing (II): From consumers to consumers

Landing (III): From domestic to foreign

Application 2: Model innovation

Landing (I): From selling goods to selling people

Landing (II): From selling products to selling members

Landing (III): From earning front-end to earning back-end

Application 3: Revenue innovation

Landing (I): Revenue 1+Revenue 2+Revenue 3+Revenue 4+…

Landing (II): Concentric diversification

Landing (III): Cross-subsidy

1, Member + partner model promotes profit growth points

2. Small innovation leads to small growth, big innovation leads to big growth, and no innovation leads to negative growth

 

Enter "Break Out" First Item: Traffic

1. In the Internet era, traffic is the bottom line of all industries

1. What is traffic?

------Commodity flow, logistics, information flow, passenger flow, cash flow, technology flow

2. What is cost?

------In the Internet era, traffic is the cost of all industries

3. What is the traffic strategy?

Strategy 1: Reduce prices to attract traffic (membership lock-in, gift-giving inducement, cooperation to create traffic, model-based traffic absorption)

Step 1: Select a product or design a product

Step 2: Reduce the price to an unimaginable level

Step 3: Build traffic first, then think about new profit growth points

The underlying logic of entering the business:

1. Don’t make money from all products

2. Don’t make money from everyone

3. Don’t make money from the beginning (example)

Comparison of average land transaction prices in Shenzhen (unit: yuan/square meter)

Land nature 1987 1990 2000 2010 2021

Industrial land - 766.53 875.63 899.13 2009

Commercial land - 3672.17 779 13136.86 25145

Residential land 406.04 1545.42 3345.21 7586.02 37931

Specific implementation in enterprises:

Application 1: Product classification

(1) Leading products------break even or strategically lose money;

(2) Sticky products------value output;

(3) Profitable products------at least 30% net profit;

(4) Extended products---concentric diversification or cross-industry and cross-border.

Application 2: Customer classification

(1) High-end customers------value or temptation

(2) Popular customers---price and benefits

Application 3: Income classification

(1) Leading income------all distributed to employees

(2) Sticky income---all distributed to middle-level managers

(3) Profitable income---all distributed to shareholders and related stakeholders

(4) Extended income---major shareholders or core shareholders

 

Strategy 2: Member lock-in

Step 1: Select a hot product or design a hot product------strong rigid demand, micro-innovation, large demand, high added value

Step 2: Design a membership card plan

Target (I): Stores

Strategy 1: Let customers take advantage of the card charging method

Strategy 2: Free card charging method for consumption

Strategy 3: Red flower and green leaf card charging method

Target (II): Service industry

Strategy 1: Identity card

Demonstration (1): Silver card, gold card, diamond card

Strategy 2: Rights card

For example: My family’s Camel 4980 yuan

Rights (1) Free camel milk powder worth 4980 yuan

Rights (2) Free a set of camel cosmetics worth 4980 yuan

Rights (3) Free a 4-day and 3-night tour to Xinjiang Alxa worth 6800 yuan

Rights (4) If you are not satisfied after drinking, using, or playing, you can get a refund of 5000 yuan.

For example: Tea God Club membership 999 yuan

Rights (1) Free tea worth 999 yuan (brand name, quality is absolutely guaranteed)

Rights (2) Free 999 yuan of mall points

Rights (3) Free a 3-day and 2-night tour to Xiamen for inspection

Rights (4) If you are not satisfied after drinking, using, or playing, you can get a refund of 1000 yuan.

Strategy 3: Qualification card

Demonstration (1) Design of the qualification card of Costco supermarket

Target (III): Manufacturing industry

Strategy 1: F2C (Internetization of manufacturing industry ------ short video investment, personal IP operation)

Strategy 2: Members + partners

Strategy 3: Find new profit growth points

Step 3: First do traffic, then think about new profit growth points

Strategy 3: Giveaways to attract traffic

Step 1: Select a gift or design a gift

(1) Don’t give it away, and don’t give it away if you want it

(2) The main product contributes value, and the gift contributes to the revenue chain

(3) The gift promotes the main product

Step 2: Design a gift plan

Scheme (1): Main product + gift + operating expenses 10 0%, direct profit

Scheme (2): Main product + gift + operating cost = 100%, profit through concentric diversification

Scheme (3): Main product + gift + operating cost > 100%, profit through cross-industry and cross-border

For example: (Malaysia Sabah Tour) Customers spend 5980 yuan in various stores of Guti Yufang

1. Get Guti Yufang series products worth 5880 yuan (products include Chinese medicine health care kit, Meiyi'an quality, and series of cosmetics)

2. Get a free 4-day and 3-night tour to Malaysia organized by Guti Yufang Company)

Step 3: Find new profit growth points

 

Strategy 4: Cooperation to create flow

1. The dream is too big and the ability is too small, so cooperation is needed

2. Use all my , in exchange for what I need

3. Compromise and concession are the premise of all cooperation

Landing 1: Resource cooperation

(1) You give me your resources, I will cash them out and give you money

(2) I give you my resources, you will cash them out and give me money

Landing 2: Customer cooperation

(1) Whoever gives me customers, I will give them money

(2) Whoever I give customers to, I will give them money

Landing 3: Traffic cooperation

(1) Your members are my entrance

(2) My members are your entrance

Strategy 5: Model flow absorption

(I) What is a business model

1. Traffic------ drainage, stickiness, profitability, fission, this is a system

2. Partners------fish pond, bait, fish hook

3. Profit -----27 ways to make money

(II) Landing business model

Landing 1: Three flows in one

(1) Information flow------Let customers who need your products know you

(2) Customer flow------Let customers who know you find you

(3) Cash flow------Let customers who find you pay you

Landing 2: Products------Solutions------Projects

(1) There is no shortage of products in the market, not even hot products, but reliable money-making opportunities

(2) Products are consumer thinking, and consumption is the mentality of paying; projects are investment thinking, and investment is the mentality of returning

(3) The more products are sold, the more inventory there is; the more projects are sold, the more people there are; only when there are more customers can everything start

Traffic jam, profit, traffic

License plate, product, cash

Driving skills Car condition, Marketing (performance) Management, Recruitment and financing Model

Lane change, transformation and upgrading, short video

Navigation, learning, Douyin (video account)

Time, harvest, price

Day 1, harvest a set of traffic plan of 39,800 yuan

Day 2, establish a cash-out team

Day 3, obtain 27 new profit growth points

 

Chapter 2

1. The greatest ability of an enterprise is cash-out, and the greatest ability of a person is flexibility

1. What you see is bad business, industry involution, high inventory, lack of cash flow... are all false appearances, the truth is the lack of cash-out ability

2. Performance cures all diseases, service wins the world, cash solves all worries, and cash-out is the core

3. The process of all enterprises becoming bigger and stronger is the process of continuous cash-out

Monetization (I): Product Monetization

Application 1: Selling goods------selling people

Landing (1): Membership card

1) Identity card------differentiation, VIP, unique

2) Qualification card------consumption qualification, cooperation qualification, promotion qualification

3) Rights card------real, virtual, current, future

Landing (2): Partners

1) Entrepreneurial partners------excellent employees, peers, competitors, relevant resource people

2) City partners------small resources, small nodes, transformation and upgrading

3) Strategic partners------large resources, large nodes, large intentions

 

Landing (3): Consumers

1) Points

2) Gift coupons

3) Model

Application 2: How to get more people who buy our products to sell our products?

Strategy (1) fission

Landing 1): Target fission

For example: Push two to get back the cost, push three to get back the cost...

Landing 2): Benefit fission

For example: 30,000 for a startup partner, recommend 10 startup partners and get a Rolex green submariner watch

For example: 30,000 for a startup partner, recommend 20 startup partners and get a Huawei Wenjie M7 car in full

Watering 3): Upgrade fission

For example: 30,000 for a startup partner, 100,000 for a city partner, and 300,000 for a strategic partner. A startup partner recommends 10 startup partners and is directly promoted to a city partner; a city partner recommends 10 city partners and is directly promoted to a strategic partner.

Strategy (2): entrapment

Strategy (3) Jeet Kune Do

Everything is in "Business Kingly Way 3.0"! At this point, the boss realizes: Strategy Landing

------Find 3 qualified employees to be a manager;

------Find 3 qualified managers to be a vice president;

------Find 3 qualified managers to be a vice president.

Monetization 1: Dimensional Monetization!

Landing 1: High dimension beats low dimension (multiple dimensions beat price difference)

Landing 2: No dimension beats dimension (selling people beats selling goods)

Landing 3: Skynet beats groundnet (online short video + offline partners) Do business on mobile phone.

Monetization 2: Team monetization

(I) People walking together are not a team, and hearts walking together are not a team. Where the money is, there is the heart

1. You can only share the money if you collect money

2. Money gathers people, money disperses people

3. Only when there is a community of interests can there be a community of cause

Specifically in the enterprise, it means:

Implementation 1: To run an enterprise is not to run people, but to run people with results (reuse those with results, keep those with a stance)

Implementation 2: The boss should do more operations (adding Taoism and skills), less management (or no management), the boss should do more road building (rewarding merits and punishing faults), less training people (or no training people)

Implementation 3: Behind everything are people, and behind people are mechanisms

(II) Productivity determines production relations, and production relations affect productivity (this is classical Marxist economics)

1. Productivity------performance, profit, development speed...

2. Production relations

(1) Who owns the means of production

(2) How are the means of production distributed

(3) With whom are the means of production distributed

(III) In the enterprise, Use

1. Employment relationship------Salary and bonus------Direct-operated company

2. Cooperation relationship (no need to pay)------Capability and agreement------Parent-subsidiary company

3. Partnership relationship (must pay)------Four prerequisites------Partnership company

4. Investment relationship------Track and trader------Investment company

3. Only by collecting money can you get your heart, only by collecting your heart can you get people, only by getting people can you accomplish things, and only by accomplishing things can you become a person

Strategy 1: Incremental amount and incremental money collection method

Strategy 2: Target achievement money collection method

Example: (Zhengdao Medicine) Hello, teacher, let me report to you about the landing of our Zhengdao Medicine members + partners: In September 2023, at the first internal partner conference, more than 460 people collected 10.36 million partnership funds. At that time, it was set to sprint 100 million sales in the fourth quarter of 2023. In the fourth quarter, 3 and a half months, we sold 160,000 membership cards of 99 yuan and collected more than 16 million membership fees. After deducting the hedging costs, the income you taught was distributed to the front-line employees, and more than 8 million was distributed to everyone. The employees were crazy! As a result, the passenger flow increased by 70% compared with the peak before the epidemic, sales increased by 50%, and the gross profit was 50%. Sales in the fourth quarter reached 118 million, and the partnership bonus was distributed. The team was very happy and in full swing! Before the external partner conference was held, two chains with annual sales of 80 million were signed. I am preparing to move the headquarters to the provincial capital city, and a modern logistics warehouse is already being built. I am fully prepared for the next step of recruiting external partners and will immediately prepare to hold an external partner conference. Thank you for letting Renrenren's company lead us out of the siege at the darkest moment when the average decline in China's pharmaceutical chain sales industry was 30% to 50%. You are so awesome!!! The Star Absorbing Method is invincible! In 2024, our team will continue to learn from you and become bigger and stronger!

Strategy 3: Virtual currency collection method

For example: Jinhua, the target is 800 million, 2% 16 million betting dividend 4 million achievement award. The remaining 12 million, 30% for operations, 30% for marketing, 30% for customer service, and 10% for individuals.

What the boss needs to do is:

1. Reuse people who have achieved results and eliminate those who have not;

2. Let people

=====================

Talents can be reused and reflected in the front line;

3. Do not hesitate to employ people, do not hesitate to replace people, and replace people like changing knives;

4. Pay a generous price for talents (talents are not expensive, mediocre talents are expensive)

5. Always reserve talents that can produce results for the company in the world and society (only by reserving at all times can there be people available). Enter 1: Performance

Behind the performance is the team, behind the team are tools, behind the tools is the system, and behind the system is investment

Description 1: Team

(1) Recruitment------Internal partners------Get money and win hearts

(2) Investment------External partners------Plans, models

Description 2: Tools

Tools (1) Short videos

Element 1): IP------Product IP, company IP, personal IP (IP is a label)

Such as: Wang Chong talks about profit model, Wang Chong talks about business model, Wang Chong traffic business model, Wang Chong's new business model, Wang Chong talks about planning, Wang Chong talks about business,

Wang Chong explains business, Wang Chong talks about growth, Wang Chong business (myself)...

Element 2): Content------Entertainment, emotion, knowledge

Short videos are instant, instant Time is eternity

There are only three short video contents, no fourth

Element 3) Model

Online traffic + offline realization

Online information flow + offline partners

Tools (2): Live

Landing 1): Large size

Landing 2): Matrix

Landing 3): Technology (clip, digital human, AI)

Tools (3): Mechanism

Landing 1): Traffic mechanism------solve traffic (information flow, customer flow)

Landing 2): Performance mechanism------solve performance growth and doubling

Example:

Group departments and companies:

According to the overall strategic planning and development requirements of the group in 2023, in order to better help outstanding talents to improve and break through, and inspire the sense of purpose and combat effectiveness of every Chinese today, the company has specially set up relevant awards and incentive mechanisms, as follows:

1. Operations Department

Awards Bonus for individuals who have achieved the 199 yuan target in the current month

Ceiling Award 3,000 5,000 yuan

Breaking the Ceiling Award 3,000 + 20% target = 3,600 10,000 yuan

2. Marketing Department

Awards Bonus for individuals who have achieved the 980/1,980 ticket target in the current month

Ceiling Award 100 5,000 yuan

Breaking the Ceiling Award 100 + 20% target = 120 10,000 yuan

3. Customer Service Department

Awards Bonus for individuals who have achieved the on-site card swiping performance target in the current month

Ceiling Award 3 million 5,000 yuan

Breaking the Ceiling Award 3 million + 20% target = 3.6 million 10,000 yuan

Note: (1) The above targets are all individual cumulative numbers, not including team numbers;

(2) The quantity/performance accumulation period is 1 natural month.

2. Breakthrough Core Obstacle Award

Award The number of tickets converted by individuals exceeding 199 yuan in the month Bonus Performance Commission Award

Breakthrough Core Obstacle Award 100 tickets 10,000 yuan + 0.5% on the basis of the original commission, accrued for 3 consecutive months

Extra Award Description: For those who achieve the goal of this award in the month, Teacher Wang Chong will give an extra reward: a 20,000 yuan LV bag for girls, a 10,000 yuan suit for boys + a 10,000 yuan belt

Landing 3): Profit mechanism------solve per capita efficiency (service industry efficiency 1 million/year, manufacturing industry efficiency 2 million/year...)

Landing 4): Competition mechanism------solve efficiency

 

(1) Customer system

 

1) Who are my customers---cutting, customer portrait

 

2) Whose customers are my customers---channels (online and offline)

 

3) Whose customers' customers are my customers---fission

 

(2) Employee system

 

1) Make money------increase 20% every year (guaranteed minimum)

 

2) Growth------coaching

 

3) Dream------superiors realize subordinates

 

(3) Product system

 

1) Traffic-generating products------only do traffic

 

2) Sticky products------only do value

 

3) Profitable products------only do profit

 

4) Extended products------only Do concentric diversification (if you cross industries and cross borders, just act as an intermediary)

Enter two: Profit

Behind the profit is the model, behind the model is the design, behind the design is the new profit growth point, behind the new profit growth point is concentric diversification and cross industries and cross borders

Enter three: Cash flow

Behind the cash flow is realization, behind the realization is investment attraction and financing, behind investment attraction and financing is the plan, behind the plan is human nature (human desire, human heart)

Realization three: Recruitment and financing realization (business planning)

Application 1: Upstream and downstream chains

Buju (1): Support downstream

Buju (2) Integrate upstream

Buju (3): Find new profit growth points

Buju (4): Form a closed-loop revenue chain

Application 2: Create something out of nothing (making money out of nothing)

Buju (1): Screening for rigid demand scenarios

Demonstration 1): Technology and health

Demonstration 2): Mass consumption (such as tea, wine, rice, fruit...)

Demonstration 3): Short video +

Demonstration 4): Business model +

Buju (2): Establish product projects

Buju (3): Business planning

Buju (4): Find new profit growth points

Buju (5): Form a closed-loop revenue chain

Who needs it?

01: Need to sell products (projects) better

02: Need to clear inventory

03: Need to improve profitability

04: Need to change the status quo and increase turnover

05: Need to recruit business partners

06: Need financing to make the company stronger and bigger

07: Need the capital market

After taking the "Support Plan", you will gain

01: Gain a set of traffic strategies that belong to you (commodity flow, logistics, information flow, customer flow, cash flow, technology flow)

02: Gain a set of business models that belong to you (Internet model , direct sales model, chain model, financial model, capital model, industrial chain model)

03: Get a set of investment promotion system that belongs to you (investment promotion process, plan, video, BP, contract)

04: Get a set of financing strategies that belong to you (debt financing, equity financing, investment promotion financing, project financing)

Buy the "Support Plan" on site with full payment:

Gift 1: 2 free places for Business King

Gift 2: 1 free place for buy one get one free

Gift 3: 1 written answer from Teacher Wang Chong

 

Partnership Plan

Qualification Fee Free membership card, member recommendation rebate, partner recommendation rebate, mall consumption, performance excess bonus, benefit 1, benefit 2, benefit 3, benefit 4

300,000 120 6% 25% 7% 3% bonus for over 10 million 5 Malaysia tours Make up the difference if the investment is not recovered in one year 50 Breakout tickets 1% shares of LP company

100,000 40 5% 20% 6% 2% bonus for over 5 million 1 Malaysia tour None 20 Breakout tickets None

30,000 10 4% 15% 5% 1% bonus for over 1 million None None 5 Breakout tickets None

 

Chapter 3

Enter the third part of Breakout: Positioning

1. Positioning determines status, positioning is a decisive battle, and strategic positioning is to break out

(I) What is positioning?

1. To run a business is to run the core value, and positioning is to find the core value

Demonstration (1) Steve Jobs------I don’t think about market value, I only think about creating unique customer value for customers

Demonstration (2) Chairman Deng Xiaoping------Seeking truth from facts, poverty is not socialism

2. The core part of strategy is positioning, where to compete with opponents, where to fight with opponents

Demonstration (1): Chairman Mao------Elevating class contradictions to national contradictions

3. Stick to your post, resist temptation, establish a system, and determine your strategy

(II) How to position?

Step 1: Jump out (four views)

Landing (1): Look at the market --- from what others have to creating what others don’t have

Landing (2): Look at customers ------ from explicit to implicit

Landing (3): Look at opponents ------ from looking at their strengths to attacking their weaknesses

Landing (4): Look at yourself ------ from having everything to using everything

Step 2: New categories (differentiation)

Landing (1): Opposition (such as: price, region, play, model)

Landing (2): Negation (such as: strategy, behavior, mechanism)

Landing (3): Innovation (such as: channel, model, revenue chain)

 

Step 3: Support

Support (1): Team -- ----New team

1): Internal partners and external partners

2): New media operations, marketing department, cash customer service department

Support (2) Model------New model

Jinhua's 10 original models

Support (3): Promotion---New media

1): Short video

2) Partners

Specific application in the enterprise is: Five determinations

Determination one: Enterprise positioning

(I) Product company---Making money---Differentiation

Strategy 1: Product differentiation (such as: function, packaging, price, region...)

Strategy 2: Differentiation of play

Strategy 3: Spatial differentiation

(II) Channel company--- --- Wealthy --- Recruiting business partners

 

Element 1: Fishpond

 

(1) Build --- A team with resources

 

(2) Buy ------ A place with resources

 

(3) Borrow ------ A channel with resources

 

Element 2: Bait

 

(1) Benefits

 

(2) Temptation

 

(3) Altruism

 

Element 3: Fishhook

 

(1) Recruiting plan

 

(2) Recruiting process

 

(3) Recruiting tools

 

(III) User company ------ Value ------ New business model

 

Jinhua's original 10 models

 

Specific applications in enterprises:

 

Application 1: Divide by consumption (e.g. high-end customers VS mass customers )

Application 2: By region (e.g. first-tier cities vs. fifth-tier cities, domestic vs. foreign)

Application 3: By age (e.g. elderly vs. children, everyone vs. children)

Application 4: By gender (e.g. men vs. women)

Application 5: By space (e.g. online vs. offline)

Partnership conditions (e.g.)

1. Have a relationship with the Construction Bureau, Water Affairs Bureau, Environmental Protection Bureau, Quality Inspection Bureau, Food and Drug Administration, Center for Disease Control and Prevention, Agriculture Bureau, Inspection and Quarantine Bureau or above;

2. Have a relationship with the deputy mayor of a department above the supervisor;

3. Be able to share the same values ​​and have the ability to lead and complete cooperative projects;

4. Have investment or entrepreneurial needs.

Exit mechanism (e.g.)

1. After the first contract is signed, the deposit will be returned immediately;

2. If you are not satisfied with the cooperation, the deposit will be returned immediately.

Example: Partner selection

A luxury car beauty shop (company) can choose partners:

1. Auto insurance agency, beverage agency, real estate sales company, hotel management company, travel company

2. Strategy:

(1) Customers with car value of more than 500,000 yuan

(2) Membership system (free)

(3) 24-hour door-to-door service

(4) Unlimited car wash times throughout the year

3. Extended effectiveness:

(1) Auto insurance agency

As long as you purchase our auto insurance, you can become a member of the car wash shop for free

In less than 3 months, the car wash shop has 7,000 members with luxury cars worth more than 500,000 yuan

In less than 3 months, the auto insurance agency has 7,000 members with luxury cars worth more than 500,000 yuan

(2) Beverage agency

The salary of the car wash workers in the car wash shop depends on the customer satisfaction (25 yuan/time)

A high-end brand of mineral water (drinking =Commission on the whole sale of the product (material)

Become the largest agent of the high-end brand of mineral water (beverage)

(3) Real estate sales company

Regularly organize members to travel to Hainan

Free 5-star hotel accommodation and free round-trip air tickets (paid by real estate developers)

300 houses sold in the current year (month) × 2 million/house = 600 million × 3% commission = 18 million yuan

(4) Hotel management company

The buyers of local real estate companies are all buyers from other places

The self-use rate of houses is low, and the vacancy rate is high for 1-2 months each year

The hotel management company rents out the vacant houses to tourists and collects rental commissions

The owners share the rent dividends and pay the mortgage

(5) Travel company

The travel company has 7,000 fixed customers with a car price of more than 500,000 yuan

Commission on ticket revenue for scenic spots

Commission on shopping

Second: Fixed customers

Lifeline 1: Customer segmentation

Lifeline 2: Customer Cutting

Lifeline 3: Customer Breaking Point

 

Jinhua promises: After 3 days of learning the business kingly way, you will be given 7 days to think. If you are not satisfied, you can directly refund 40,000!

 

Three: Model Setting

Model 1: Universal Partner

Universal Partner Model

Category Investment Amount Consumption Hedge Direct Referral Award Performance Award Excess Award Equity 1 Equity 2 Equity 3 Gift 1 Gift 2 Gift 3 Total Value

Strategic Partner 1 million 3 million 20% 3% 12 months to make up for the second consumption enjoy... 2 investment conferences 5 tickets

City Partner 300,000 600,000 15% 2% 6 months to make up for the second consumption enjoy... 1 investment conference 3 tickets

Entrepreneurship Partner 100,000 150,000 10% 1% None None Secondary consumption enjoy... None 1 ticket

 

Mode 2: Retirement mode (see photo)

 

Mode 3: Yimutian Primary Edition (see photo)

 

Mode 4: Yimutian Advanced Edition (see photo)

 

Mode 5: Landlord Mode (see photo)

 

Mode 6: Big B + Small B + C Fission

 

Mode 7: Member + Partner (see photo)

 

Use members to attract traffic, use partners to do fission (members do not do distribution fission)

 

Mode 8: Member + Member Fission

 

Mode 9: Online Short Video + Offline Partner

 

Mode 10: Three-in-one (Information flow * customer flow * cash flow)

 

Fourth determination: product determination

1. Traffic-generating products

(1) Only traffic

(2) No profit

(3) Only links

2. Sticky products

(1) Keep the message time

(2) Keep the space

(3) Value output

3. Profitable products

(1) Single product profit

(2) Back-end profit

(3) Model profit

4. Extended products

(1) Concentric diversification

(2) Cross-industry and cross-border (only act as an intermediary)

(3) Industry vertical platform

Fiveth determination: pricing

1. Pricing is choice, pricing is differentiation

2. If you have pricing power, you will make a profit. There is competition

Landing 1: Competitive pricing method

Landing 2: Customer pricing method

Landing 3: Attribute pricing method

At this point, the boss: I learned a lot and understood more, but I was confused when it came to the key landing. Why...

Benefit 5: Become a partner of Sanxitang, win-win cooperation

(I) Member, save money for personal use

1 million can save a 500,000 BMW 5 Series, or a Wenjie M9

(II) Partner, share money

For example: You are a 1 million strategic partner

1, match 200 membership quotas, income 2 million

2, 30 members per month: 30/month*12 month*5,000 yuan commission = 1.8 million yuan

3,560 members*(100,000 yuan consumption*10% commission) = 5.6 million yuan

Investment of 1 million yuan, income of 9.4 million yuan

1. Learning is for cultivation. The highest level of cultivation is to cultivate motivation. Once the motivation changes, the market will be full

2. Motivation determines direction, direction determines strategy, and strategy determines results

Demonstration (1) Tang Monk's Journey to the West

1) Motivation------to liberate the people of the Tang Dynasty

2) Direction------to go west

3) Strategy------to walk with masters

We turned around in the enterprise

======================

Business implementation:

1. The heart of creating unique customer value for customers remains unchanged for a hundred years

2. The heart of creating a platform for employees to make money and grow remains unchanged for a hundred years

3. The heart of creating a resource realization platform for partners remains unchanged for a hundred years

Learning circle

1. New era business (1) "Innovative Growth" Strategy Class------"Breakout" Function: Discover the core problems of the enterprise

(2) "Innovative Growth" Operation Class------"Business Kingly Way" Function: Find enterprise solutions

(3) "Innovative Growth" Implementation Class------"Support Plan" Function: Implement enterprise realization results

2. New era life "Innovative Growth" Energy Class------"Heaven and Earth Kingly Way" Function: The ultimate of life, the journey of enlightenment

3. New era family (gift) 1. "Happiness Kingly Way" Function: The only way to open the door to happiness

2. "Youth Kingly Way" Function: The only way for family inheritance to surpass

 

Collision circle

1. Product display at Jinhua Forum

2. National information release

3. Visit to benchmark enterprises of outstanding students

4. Sharing and exchange meeting of outstanding students

5. National God of Wealth "collision friends" wisdom community

Jinhua students continue to land on the list

Date Location Student Client Industry Investment Promotion Conference

March 12-13 Wuhan Chen Hongwei Building Materials Industry External Partner Investment Promotion Conference

March 15 Suqian Hu Jun Rice Industry External Partner Investment Promotion Conference

March 16 Nanchang Zhang Ling Beauty Industry External Partner Investment Promotion Conference

March 20 Guangdong Wu Zeping Manufacturing Industry External Partner Investment Promotion Conference

March 20 Zibo Yuan Guoliang Building Materials Industry External Partner Investment Promotion Conference

March 22 Shanghai Su Changyu Drainage Pipe External Partner Investment Promotion Conference

March 27-29 Foshan Zhang Longwei Building Materials Industry External Partner Investment Promotion Conference

March 31 Dongguan Li Quan Hotel External Partner Investment Conference

More investment conferences are being updated continuously...

Business Circle

1. Qualifications for platform investment, roadshows, and financing

(After consulting the "Support Plan" or "Heaven and Earth Kingly Way", the platform shall review and follow the rules set by the platform)

2. Qualifications for on-site title sponsorship and vice title sponsorship of platform consulting products

3. Qualifications for platform resource library

(Destocking, product distribution on the platform, reviewed by the platform and follow the rules set by the platform)

4. Participate in the platform's God of Wealth Circle, resource sharing, co-construction, and symbiosis

Landing and realization circle

1. Internal partners: salary, bonus, dividends, internal partners

2. External partners: investment, project financing, cash flow, resource realization

Super gifts

1. Investment amount: 500,000------send an internal or external partner for guidance (choose two) 1)

2. Father and Son God of Wealth: 680,000 (including father and daughter, mother and daughter, mother and son, shareholders...)------send an internal or external partner for counseling

Note: The partner consultation service is in the form of enterprise consultation, which is completed by the Jinhua Consulting Team

 

Nine Dimensions of the Universe: (omitted)

 

The whole process is over (thank you!)

 

 

 

 

 

 

商业王道

一、成事在天,谋事在人,天人合一则胜。企业的天命

 

1、合伙---- 多。外部合伙人,内部合伙人

没有最好的方案,只有绝对执行的团队。

2、投资---- 精。战略投资人,财务投资人

3、贵---

 

二、成大事者都是顺势而为。背道而驰。见路不走。

1、趋势----顺。

 A 科技健康

B 大消费。

C 商业模式(销讲。)。

D.现金流(招商融资)。

 

2、形---

3、优--- 聚。单点打破

 商业王道

三、人最大的能力就是把握趋势,踩对节奏。

A 思危----机。B 退--- 进。C ---

 

示范 1、核心:

过去货 场 人以产品为核心

现在人 场 货以流量为核心

未来供应链 互联网平台 用户以生态链为核心

示范 2、赚钱:

过去以产品为核心利最大化 组建金字塔式的组织架构

现在以流量为核心现金最大化 设计引流,粘性,成交,裂变的商业模式

未来以生态链为核心估值最大化 要么做一家上市公司 要么卖给上市公

示范 3、产品:

过去稀缺暴利——创新

现在饱和微利——创新落地

落地(1观念创新——流量

(2) 打法创新——线上线下数智化融合 抖音上发布广告业

(3) 收入创新——生态,上下游生态链

老板当下明白明白 1

老板目光在哪聚焦,财富就在那里出现

 

落地 1:一米宽,一万米深(所有传统行业,

都可以用新模式重新再做一次)新工具,新模式


 

落地 2:建立新媒体团队(专注聚焦流量号

 

,广告页)运营 投流 剪辑拍

 

落地 3:专注现金流 1招商 2融资 3商业模式设计

明白 2

(1) 靠产品和广告(传统媒体)赚钱的时代已过去

(2) 靠流量和生态盈利的时代已经来到

落地 1:忘记产品,公司甚至所谓产品的品牌,

一切从流量和生态入手老板的流量池      招商

 

落地 2:产品不光是拿来卖的,不可以与人发生关系,

千金难买头一回

 

落地 3: 价差也不是老板赚钱的唯一方式, 如 量,方便,共享,流量

明白 3

在互联网时代,流量是所有商业设计的底层

落地 1:流量的核心是流量

2:流量的命脉是变现

3:无流量不生存 无模式不创业 无团队不强大

王道

进入商业王道金字塔

         

 

人才

第一塔 产品

(1) 产品的价值是联系企业价值与客户价值的唯一纽带,

 

没有产品价值的商业模式创新就是诈骗

 

(2) 客户不会忠诚公司余老板,

客户永远忠诚他想要的客户价值

(3) 产品价值是标配 商业模式是刚需 人才团队定

根基 产品铁三角     盈利

 

 

 

进入产品铁三角 第一角:引流          引流                               粘性一、引流的三大思维

 

引流产品粘性

 

线  199A           线下 199AA

3980                                199 伴手礼

199           5

推三返          不满意退 200

 

1.    不要所有产品都赚  落地:设计款引流


 

2.    不要挣所有人的    落地:客户分

3.    不要一种形式挣    落地:物人分

二、引流的三大策略策略

一:诱杀

诱杀的三大前  诱杀的产品必须物超所

诱杀必须有产品链

诱杀必须以吸引流量诱杀的

 

 

三大应用:

 

应用 1:价格诱杀

落地 1:降价诱杀

示范 1399 元 车神会卡

(1) 全年免费洗车

(2) 全年免费检修

(3) 全年 300 元一下维修免费

(4) 全年两次免费打蜡

示范 2: 99 元美神会卡

(1) 全年免费剪头发

(2) 全面免费洗头发

(3)      烫头发

(4) 赠送 50 元火锅券/3

(5) 一年后退回

示范 3199 引流卡

(1) 免费参加机床创业财富 50 论坛峰会 价值 6800

2200 伴手礼

(3) 五星级酒店住宿以及晚饭 价值 800

(4) 峰会应  200

五代老板

第一代 关系

第二代 胆大 敢干

第三代 产品

第四代 管理运营

第五代 商业模式

 

落地 2

一亩田高级版 (推二返本)推第一个 10%,第二个 90%

5 万特权

(1)  5 万珠宝

(2)  推二返本

(3)  共同生态


 

落地 3

一亩田的高级版

 

落地 4

会员+合伙人

落地 5

线上短视频+线上合伙人

(1) 线上短视频

1  知识类

2  广告页(20 元一个表单

3    Text Box: 短视频引流开招会
解决方案

 

一个方案

 

9.9     19     99     199.

 

 4  数字人短视频

 

 

应用三  赠品诱杀

 

落地 1 买一送一

示范(1 买一套房,送一辆车

示范(2 买一个 1 万的灵芝孢子粉会赠送一个一万的

马来西亚旅游

落地 2 充钱送钱

示范(1充一万会员

有一万的消费卡

有一万的子卡每次消费抵 50%)

有一万的本地通消费

 

 

落地 3     买多少送多

示范(1买一万送 34%消费

(2) 买一万送两万马来西亚(一万

积分(一万


 

策略二,截拳道

 

1:截客流

标准客户


 
 

 

IT

 

相关利益  相关资源

利益

 

 

落地(1我的客户是谁?非标客户

落地(2)谁的客户是我的客户,商业的精髓就是合作,

裂变是所有企业做强做大的通用策略

 

应用 2 截现金流.

落地(1)(保证金

示范(1)重庆小面...                         每月的小

......

......

示范 2)湖南米粉

示范 3

中山屋集团

 

10

7/3

30

5/5

10

3/7

一年后返回

 

 

 

落地(2)押金示范

 

写字楼

示范摩拜 OFO

示范抖店


 

落地(3)储值卡示范

 

 

1)消费卡示范

2)积分卡

 

闭环消费

人民币  积分   

示范 3会员卡

 

落地(4)合伙点(199 之裂变卡)

 

示范(1)消费合伙

示范(2)推广合伙

示范(3资格合伙

 

应用 3 截信息流

落地(1会道流量:小程序,公众号,全网 APP

落地(2)公域流量:抖音,快手,小红书

落地(3)私域流量:视频号(运营)微信

 

起号   热点视频            华为            杂交

事业视频

 

热点视频专业视频

 

微信:微信 短视频                   投流 朋友圈 社群策略三免费

1. 免费不是不收费,是实现了价值的桥段。

2. 免费是战术,不是战略。是策略,是方法,不是模式。

应用 1 限制免费.

 

落地(1)限时免费

 

示范(1VR 游戏

 

 

示范(2)台湾光子床

 

示范(3)麦当劳

 

示范(4)钱大妈

 

落地 2 限产品免费。

 

示范(1)产品免费     微信支付,微众银行

 

 

 

示范(2)赠品免费 独特  

 

示范(3附品免费

落地 3 限特征免费.

银卡,金卡收费,钻卡免费。


 

应用 2 捆绑免费.

 

落地(1)带三方捆绑 甲方和

 

乙方都不付费

 

由第三方需要资源的来付费。

 

 

落地(2)关联捆绑

 

示范(1)夫妻关系,母子关系,买这送那

 

 

示范(2)银行,信贷

 

你贷款,我来还,你黑名单

 

 

落地(3)主附品捆绑

示范(1买话费,送手机

示范(2打印机免费,耗材收费。

应用 3 完全免费

   主品完全

赠品完全免

 

老板明白:过去是产品的竞争

 

今天是流量的竞争

降价

诱杀

 

    截拳      

方案

免费

 


线 
线 

 

机制落地

 

进入产品第二角:粘性策略一:代价

1.  普通人讲努力经理会

 

选择 领袖比代价


 

直接进入内部合伙人     培养信任 不信任后悔

落地 1 虚拟货币收钱              引爆正能

(一)制定规则

1.    发放规则 如营业客户的 1%-2%

2.    分配规则 (如按部门切割 再按人数切割分红

3.    兑现规则 (如一年已兑现,退回本钱

4.    其他规则

(二)合伙

1.    目标:(落地客人目标,增长目标,利润目标,人数目标

2.    增额增量

3.    其他约定(如成本,损耗,折旧率

 

(三)合伙人介绍

1.    入职时间 2

2.        

3.    荣誉

4.    其他

(四)合伙人顺序

1.    公司财务 起步 20 万,否则换掉

2.    公司交税

3.    复合条件的优秀层

 

落地 2 增额 增量 收钱法

步骤(1)约定好底线目标(老板先让步)

步骤(2)约定好增额增量的比例

如约定一个亿 增量的 5%分红

步骤(3)确定好全员投资总值比例

案例:城门立木

20 万分 40 按投钱比

例分红

如:总募集现金 200 万,1-20 万管 3-50

步骤(4一年一兑现 约定好下一年投资规则落地 3 银行利息收钱法

步骤(1约定好银行的保底利息,如年息 4%

步骤(2约定好底线目标


 

步骤(3)约定好底线目标的达成比例如达成目标 60%         银行利息 1.5

80%                            2

100%                           3

120%                           5

150%                           7

200%                           10

应用二. 好处

 

落地(1)一分————保底,分得快,分得久

 

落地(2)二分————分名,分利,分权

分名——要降机制

分利——分红机制,业绩机制

分权——决策

如经营权 分红    分公司 分红——

落地(3)三分——分过去,分现在,

分未来应用三.快乐

层次

1)痴迷层次

2)上瘾层次

3解脱

策略二. 新奇感

 

说明是利用人性中对不了解的事物,刺激的行为,

不定的想法,充满了渴望,探寻和拥有。

落地(1分同寻常差异化

如:原材料,制作工艺,价格模式矿泉水,酒,手机

落地(2出乎意料对应

示范 1. 价格对立,打垮对手,学会给产品定价

示范 2. 模式对立,赚会员费

示范 3. 领域对立

示范 4. 客户对立

引流方案一亩田

内部合伙人

落地(3)超乎想象颠覆

 

示范 1. 内核颠覆

微信,特斯拉


 

示范 2. 作用颠覆极革,

 

爱莱茵

 

示范 3. 区域颠覆线上 vs

 

 线下国内 vs 国外

 

策略三. 会员卡

 

落地 1 积分卡

 

示范(1)消费积分

示范(2充值积分

示范(3)购买积分(打赏抖音)投流

落地 2. 分份卡

示范 1. 银卡,金卡,钻卡

示范 2. 天地人卡

落地 3. 权益卡

案例 示范(11 万元权益  高端引流

一万元产品

一万元消费积分

赠送 4 3

赠送马来西亚

不满意退一万

落地 4. 资格                                   -

消费资格

权益资格

只要给一万卡,产品不挣钱  

 没有粘性就没有持

 

没有持续就没有大用

粘性决定了从引流到成交的转化率

 

进入产品第三角 盈利策略

. 双爆策略

双爆二 爆品+爆利用爆品来


吸引流量

用爆利来获取企业利益

 

落地 1. 套步

2.  疗程

3.  方案


 

策略二. 成本

1. 成本不是战术成本是老板的第二战略(老板的第一战略是选择

2. 有成本优势才有核心竞争优势

落地(1)砍多余——项目,公司,团队,产品只要不是战略上的,都要砍去

落地 2.砍负债——公司,项目,方案,产品投资——现金流(干兴)

落地 3. 去库存(商业模式

(1) 一次性清仓

(2) 促销

(3) 商业模式创新

策略三 保外创疗

落地 1. 招商盈利   

               给大地主成立公司落地 2. 过程盈利 打通供应链

落地 3. 产业链盈利  扶持下有,整合上游,保险公司进入商业王道第二塔:人才

十年树木,百年树人,发展企业的第一要素创新是企业的第一发展

人才是企业的第一治疗

发展和创新却需要人才来推动

 

新时期人才:

1.  技术突                                    

(商业模式技术                

(分配技术                                

(引流技术)                     变现 用户流量

 大众

定客

高端

定模定品


 

2.  新媒体

流量定   流量变现......

3.  供应  (企业制造.供需对接,定价

4.  结果服  空间转移 ,价值输

Text Box: 业绩
Text Box: 结果
Text Box: 固定项
6   3   1


 
 

 

 

5.  结果服务(营销.运营.生产........

一切量化

结果导向

为什么干

 

二.文王得姜尚而兴周孝公

 

得商鞅而强秦

桓公得管仲而称霸 欲成王

业,首需英才

. 只有人才才能把错的事情做对

 

把对的事情做好

 


人才铁三     
领袖之 

             

(朱德

进入人才.第一角:领袖之

才(老板) 先回头看浩瀚

的星际

 

1. 质量小的围绕质量大的在转。

 

质量大的永远影响质量小的。

这就破译了团队组织执行力的命脉本源。

 

2. 所有的星子都在导道上运行.   

 

    同受轨者要么专向而容

要么相撞而立


 

进入企业轨道:

(1)  员工轨          制定目标,分解目标.奖罚目

(2)  中层          方法.工具.

(3)  高层             

(4)  老板    现金      融入供应

3. 所有的星系都在自转和公转中实现存在和永恒

(1) 自转:自己的梦想目标

(2) 公转:公司的好处诱惑

老板问题:经营企业是\否经营人

1.  为什么武大郎经营不了潘金莲大人物创造历史

小人物改变历史

2.  为什么毛泽东是中国共产党的绝对领导中心毛泽东带领大家从一个胜利走向另一个胜利

老板当下明白

1.  经营企业不是经营人,而是首先经营老板自己

经营自己的首要境界,是在组织中无可取代,的是梧桐树,凤凰自己来

2.  要想用对人,得要比人根根了解想用韩信,张良,必须是刘邦命脉

1. 为什么同体积的铁和木不一样重

2. 铁陈在水底,木浮在水上但铁做的盘子又可以浮起来

落地(1决策密度:小老板做决策犹豫,错失良机

大老板做决策,当机立断,把握机会落地(2)做的密度:小老板做了看心情而作,断断续续,

大老板做按计划而定,持之以恒

落地(3话的密度:小老板讲话水分密而在外围打转,

大老板讲话把水分肌酐,直击本质

命脉二 定速度

1.  小老板天天解决问  问题越来越

大老板永远化解矛盾  化解主要矛盾,次要矛盾迎刃而解(企业最重要的矛盾,解释发展速度)

2.  速度越快越稳定

达到极限就会出现永恒


 

3.  速度到极限就会出现燃烧    房地产 全能医疗

 

没有不成功的老板,只有没有燃烧的老板

落地 1 变革速度(一个月开三场招商会

(1) 产品——用户 放下产品思维

(2) 利盈——      ——谁喝

(3) 招聘——    电梯——用电梯的

(4) 营销——模式

落地 2 结束速度 应用(1结束过去

示范(1)过去的痛苦示范(2)过去的搭嘎示范(3过去的快乐

应用(2结束想法

示范(1)没有结果的想法示范(2)没有变现的想法示范(3没有落地的想法

老板明白

结束最大的天敌就是曾经

曾经辉煌过很难脚踏实地从头再来曾经爱别人,很难再爱别人

曾经被人骗过,很难再爱上别人 曾经见识过山,万物比山难入眼曾经体验过海,汪汪海水无海般若曾经沧海难为水,除去巫山不是云

说的是相对两个对立力个体,靠相互支持才能不倒

落地 1. 家族——有人领跑,其他人必须跟跑,不能不跑

落地 2. 夫妻——只有相对的支撑,才会有情有爱

(1) 物质支撑——现实

(2) 精神支持——想法

(3) 信仰支撑——希望

当下夫妻觉得,时间没有真爱,只有恩爱具体在生活中体现,帮他,扶他,

落地3

企业:只有有人才支撑,才能吧企业上升到另外一个维次

(1) 帅才——社会


 

(2) 相才——生存

(3) 将才——业绩

(4)   ——榜样

进入中华三大应用文明之一舍得

舍银得人——把钱舍出去,才能有人跟你走,才能形成了团队

舍权得将——把建议权,审查权,决策权舍出去,才会有将才在你身边舍功得帅——把功劳和光环舍出去,才能培养帅才

舍名得相——把名声和声望舍出去,才有相才在你身边出谋划策企业家化主之势而得创业之天下

进入人才第二角:帅才

1.  领兵者为将,领将者为帅

2.  帅才和领袖之才永远是矛盾体

3.  帅才是产品价值最大化的裂变体和延伸梯

命脉一. 立场

立场指的是一个人的方向,轨迹,和谁在一起,成为谁的共同                                                     “指鹿为马

. 立场会不会变?

很显然,立场会因外在的环境耳边. 什么事环境

小老板——吃喝嫖赌大老板——坑蒙拐骗

老板身边要有一二个人伴环境在现实中就是共同体

共同体:

1利益共同体——变利

2

(3) 情感共同李——变情

(4) 命运共同体——变命

(5)       ——

进入一:利益共同体显现(一)获得:

获得是浮动的,需要调什么就调什么

示范(1)公司转型招募商业合伙人就加大30 个商业合伙人们提成

示范(2)公司需要客户满意度和加大客户服务的提成

3. 给员工谈获得:少给员工谈股份,如果一定要谈,首先谈分红股,其次谈期权股,最后谈代持股,就是不谈注册股


 

业绩=B*C*D3 个关键因子会分解:B 信息化——

——私 视频号,微信

C 客流——转化率 8%

D 现金流 平均每人两万

 

业绩=B*C*D3 个因子关键 B:客流量 增长

C:客单价 增长 D;翻倍数

资产

传统企业

B.   引流资

C.   成交 方案 一万会

D.   工具 素材 裂

 

(1) 会员——  一万一

(2) 结果资源——合伙人 30 万一个普通人 求果(目标)

  

针对 1. 业绩

策略(1)例扣流策略(2集中流

策略(3官兵平台法

如何设计出 中层 中高层

拿到高工资 机制 增客户增量

策略 4 双轨法

(1) 底底薪+高提成和高底薪+低提成客服

底底薪+高提成 4000+2.25%

高底薪+低提成 7000+0.5% 只能 6 个月内

(2) 前端让利给品 中端让利给干部

后端让利给老板和股东小蓝卡:给员工引流

小红卡:成交


 

策略 5 6.3.1

60% 定价固定

30% 结果服务

10%业绩捆绑

策略 6 彩票法

1.  定什么

策略 7 树立榜样

如:业绩榜样(重奖第一名)数据榜样

忠诚榜样

2.  榜样如何树立

步骤 1. 把你需要的价值观具体细化在一个人或一件事上如:雷锋甘做革命的螺丝钉

如:张思德全心全意为人民服务

步骤 2. 榜样产生后,必须由点到面,由面到立体,全方位宣传

(具体化是企业故事

步骤 3. 与榜样复合的大肆表彰,与榜样相悖的坚决划清界限。

3.  榜样的价值

(1) 榜样大于一切,甚至真理

(2) 有什么榜样就有什么样的价值观

有什么样的价值观就有什么样的企业文化企业文化的底层是企业的榜样

针对 2 行政后功

策略 1 变茹养廉:父亲担保 连带,反贿赂协议策略 2 忠诚奖(最少 7 年以上

策略 3 捆绑法

示范(1)捆绑结果(成本,返现,数字,人数)示范(2)捆绑业绩

针对 3 话的误区

误区 1:业绩进步提成奖误区 2领导只拿干部奖

误区 3:销售报销,业绩奖励,3 年的平均一亩田,退休模式

管理就是


 

显现(二)奖金应用 1 开拓奖

(1) 区域开拓奖

(2) 合伙人开拓奖

(3) 业绩开拓奖

应用 2 创新奖

(1) 爆品创新奖(用于引流方案) 营业额的 3%奖励

(2) 运营创新奖

好的点子 成本 产品

好的点子 1 2 3 公司成形成交体

(3) 模式创新奖

应用 3. 增额减配奖

(1) 业绩增额奖

(2) 成本降配奖

显现(三)分红

1.  经营股份制增加动能

2.  经济股份制降低成本

3.  全民股份制激发全体优秀员工

4.  细胞股份制安全裂变扶持计划

命脉(二)动能

1.  为什么山后不变和山底不变 动能不一样

2.  为什么同样的人在不同的道场动能不一样?结论得一条   大家想要的赚

老板定理

1.  普通人修人,最后连人都不是,高手修路,跑对了人就对了。

2.  普通老板是平面思维,靠推力和拉力。

3.  高手老板是立体思维,靠的是自强而强的重力加速度。

落地 1举荐制.

凡举荐一个总监,奖励总监月收入的 3%

凡举荐一个总经理,奖励总经理月收入的 5%落地 2:培养制:

凡培养一个讲师,讲师每卖一张门票的 2%是教练的

凡培养一个总经理奖励总经理所在公司 10%的分红股份命脉三. 能力

1. 普通老板到处学习,甚至交不同的老板学习,善于老板持续在道上练习。


 

2. 人生不成功,要么不要么不练习

3. 人生与众不同,我在于谁充分练习才能够彻底燃烧(也就是练习到极限

落地 1. 三化复制

(1) 流程化——化解团队内部矛盾

(2) 标准化——提升团队战斗     总结|15

(3) 僵化 提升团队爆发力 在专业上发力

落地 2. 持证上岗

所有人都要持证 考核 上岗

老板明白:帅才就是把江湖中,社会中不同立场的人变成跟公司同一个立场,用回报产生功能,用练习提升全员战斗力

进入人才第三 

1.  用人前先识人,识人之前先识相,相由心生,心无外物

2.  相才是继将才和帅才的 (有相才就有生存

 

 

命脉识相

应用 1 面相 帅才:圆脸 将才:方脸 相才:长脸应用 2 耳相 帅才:垂耳 将才:尖耳 相才:阔耳应用 3 性格 帅才:中向 将才:外箱 相才:内向

命脉二:破相

应用:放下与放不下

      猜疑

      虚荣

相才      嫉妒心应用 2.困与被困。

    

将才     色(泛指一切物质与欲望)相才      

命脉三.智谋

应用 1 对立统一

落地 1 成立离职员工回流委员会


 
 

你的业大小.和你的心能融大小

落地 2 成立离职员工投资委员会入股.投资他的企业


 

落地 3.成立人才罗网委员会怎么合作都可以

成立投资公司应用 2.量变引起质变

落地 1 建立信息流,客流,现金流系统

落地 2 专注现金流

落地 3 升级商业模式,实现现金流推动

 

 

进入商业王道第三塔:模式

1.产品是解决持续的问题。团队是解决业绩的目的。模式是解决速度的问题。

3.  只有产品价值没有商业模式,就会失去市场和速度,只有商业模式而没有产品价值就会失去存在和未来。

 

链条

 

                 

 

进入模式铁三角,

进入模式第一角:关系. 人与人的的关系.

1.  1 1  

2.  1 对多(短视频

3.  多对多

4.  群对群

三.人与钱的关系。

1.   1 个免费

2.   一次性付费

3.   持续性付费

案列9820  初级

11983  高级班

 

Text Box: 商模
重庆小面
640 /  面料:酱            中介费 管理员公司新媒体公


 

投资公司

4.   冠名费

5.   赞助费

6.   服务费

7.   中介费

8.   流量费

9.   培训费

10. 参观费

11. 会员费

12. 保证     会员金=保证

13.        你贷款.....

14. 合伙金

15. 产品本身的钱(价差

16. 赚产品增值的钱(产品增值的钱

17. 赚产品时空的钱.(地点不一样,价格一样

Text Box: 不同的地点,不一样的定价


 
 

以货易货

18. 赚产品金融化的钱

19. 赚优秀员工的钱(内部合伙人)达成目标分钱

20. 赚上、下游渠道商的钱(外部合伙人

21. 赚上、下

1. 差异而带来钱。

2. 利差——指的是跨时空角下由于利息和利率的差异而带来的利润。

3. 引差——指的是跨时空角下行业之间的差异而带来利润。

4. Text Box:  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

增值——指的是跨时空角下提供增值服务而带来的利润。跨时空 跨空间          跨角度

 

价差利差引差增值

 

进入模式第二角.技术技术一.免费技术

模型 1 限制免费

命脉 1 必须在短时间由有级

2 必须有产业链

3 必须有收入链模型 2.捆绑免费

命脉(1必须是强关系


 

命脉(1必须是强关联

(没本事就是成本)命脉.必须是强应用

模型 3 完全免费

命脉(1)必须是以吸引流量为主。命脉(2)必须以建立信赖感为主。命脉(3)必须拥有功能的消费。

技术二.赠品技术模型 1 等额赠

示范(1买一万送一万.

(买一万的灵芝孢子粉.

送一万的马来西亚游)示范 2       充一万        送一万

模型 2  美容赠

示范(1)买一万送一万示范(2充一万送 3000

 

 


 

模型 3. 链条赠品

示范(1赠品 1+赠品 2+......

示范(2)行业 1+行业 2+......技术三      交维技术

模型 1.声动击西金融酒店

模型 2 明修栈道 ,暗度陈仓


 

 

 

 

 

 

 

 

利息

价差


 

 

Text Box: 中游

 

大额

 


 

 

Text Box: 内蒙古

 

Text Box: 火锅店

 

                 

 


 

1500    500 万羊     800   200

 


 

模型 3.


 

 

前端让利中端杠杆后端追销


 

 

 

2 VIP

 

 

重师者王      重色者亡              重友者霸进入模式第二角:链条

应用一.产品链

模式 1  主品+

主品贡献价值

赠品:收入链(促销)模式 2:主品+爆品

主品贡献价值爆品贡献流量

模式 3.主品+同类化

示范 1.同一品类(专一)如:飞雕开关

百兽宴 示范 2.同一行业

如培训引     股权培训,财税培训.


 
 

示范 3.同一客户

如:香奈儿. 同一女性客户群体价值链的延伸。如:万宝龙. 同一男性客户群体价值链的延伸。应用二 收入链

模型 1.收入 1+收入 2+......模型 2.主动收入+被动收入

 

 

 

Text Box: 人无再少年花无百日红

 

模型 3.前端收入+中端收入+后端收入应用三    产品链

 

模型 1 主业+趋势性行业+现金流行业


 

模式 2 主业+互联网行业

模式 3 主业+同心每三化

 


 

进入商业王道第四塔:王道

1. 霸道反应

2. 王道必久

3. 邪道必败

4. 魔道必亡

进入王道第三角

进入王道第一角:商道能量=质量×速度

金钱=团队×模式


 

 

 

 

 

 

王道

商道  


 

   

     一亩田 分红一. 在商言商

1. 使用价      唯有使用才会依赖,唯有依赖才会唯一,唯有唯一才会永远

2. 交换价      一分钱一分

3. 心里价值 值得拥有    顺天取道

1. 产品——从卖货到卖人

2. 利润——从价差到模式

3. 收入——从单位到生      收入 1+收入 2......

4. 成本——从控制到外包 删除

(1) 做轻不做重,重品质删除

(2) 做虚不做实.重运营外包

5. 广告——从传统媒体——新媒体

进入王道第二角:人道

1. 永远去骗相信自己的人

2.               达则兼济天下穷则独善其身

所以一切都是为..更好线上短视频

线下合伙人——内部,外部产业链

产品免费


 

终端(解决问题) 会员制初级:499

(1) 499 元一支笔

(2) 换笔芯一年免费

(3) 线上初级             会员长 1

421 节字

5推二返本

1.  每天必须二会,早会,晚会

2.  把重点录音成文,好好学习

3.  布局,洗牌行业,打垮第一名,不公平,不合理

4.  每个人重新增量设计工资

5.  设计员工,控制工资

6.  设计一个办公主管人员的

7.  选次活动,重奖优秀员工

8.  管理一定要

9.  盘点自己的优势,重奖想要的地盘和人

10.  各部门流程,标化平时可见 部门开会一定要讲明天

11.  开招商会,选择行业

12.  推二返,共同富裕

13.  成立销讲班

14.  迅立达平台  线上短视频 内部合伙人外部合伙人 供应

15.  朋友圈付费

16.  赚钱不要用自己的产品挣  海口(江东新化

17.  成立互联网科技办公

18.  出一本书,一个解决方案到线上 app

19.  各分析点定时活动

20.  维保签 3 年送 2

21.  设计引流方案

22.  找内部合伙人,下一年投资

23.  全面规范企业

24.  矩阵账号(打通),全员参     标准化,推广

25.  打通平台,放保险业及充电桩

26.  任何安排,制度,和钱挂钩

27.  部门对

28.  奖希望小学,豪车,10 倍业绩

29.  生活多样化,奖一不可抗

30.  一个月开三场以上招商会 8,18,28

31.  研究销售的人,维修人

32.  业务员变招商

33.  定制管理小程序

34.  营销服务

35.  会销模式:建渠道

第一次不挣钱,挣第二次的钱


 

36.  抖音上投广告业 30 \张,投信息流

37.  做广告页,做短视频

38.  工业互联网,文明时代

39.  赚有钱人人钱

40.  合伙条件:发视频

41.  设计一套合伙人机制,要给员工谈挣钱

42.  把产品分类,挣该挣的钱

43.  不谈公平,合  杀伤力,竞争

44.  设计一张卡 9.9 同引流业务 流量卡

45.  找丁总

46.  生产销售管理可以用一亩田

47.  解决同行人的问  引流,招

线上线下成交招商

48.  招商同行为合伙人,让利

 

一、只挣一个点的钱          竞争战略其他的不挣钱

二、招外部合伙人

三、创业合伙人+视频推广+直播 四、培养销讲团队,成立商业学员五、只求业绩 论英雄

六、在增量市场竞争 不在存量市场竞争七、商业布局 突袭

八、视频号,抖音,今日头条,专业节

鱼塘 自建,借,买

九、招   鱼饵 好处,利他,诱

招商 工具,流程,素材十、流量+团队=成功

十一、重新规   

十二、产品——定价——怎么做十三、不卖货卖人

王道

 

              

 

 

人才

商业王道金字塔

 

 

 King’s Way of Business

1. Success depends on heaven, planning depends on man, and unity of heaven and man leads to success. The destiny of the enterprise

1. Many partners. External partners, internal partners.

There is no best solution, only a team that absolutely executes.

2. Investors are elite. Strategic investors, financial investors.

3. Noble people are high.

 

2. Those who achieve great things all go with the flow. Going against the flow. Seeing the road does not go.

1. Trend----follow. A Technology and health B Big consumption. C Business model (sales talk.). D. Cash flow (investment and financing).

2. Form Selection

3. Advantages Gather. Break at a single point.

 

3. The greatest ability of a person is to grasp the trend and step on the right rhythm.

A Think of danger----opportunity. B Think of retreat and advance. C Thinking and transformation

Demonstration 1. Core:

In the past Goods, Market, People Product-centered

Now People, Market, Goods Traffic-centered

In the future Supply chain, Internet platform, Users Eco-chain-centered

Demonstration 2. Making money:

In the past Product-centered Profit maximization Establishing a pyramid-shaped organizational structure

Now Traffic-centered Cash maximization Designing a business model of drainage, stickiness, transaction, and fission

In the future Eco-chain-centered Valuation maximization Either become a listed company or sell to a listed company

Demonstration 3. Product:

In the past Scarcity Huge profits - Innovation

Now Saturation Small profits - Innovation landing

Landing (1) Concept innovation - Traffic

(2) Strategy innovation - Online and offline digital integration Advertising industry on Douyin

(3) Revenue innovation - Eco-chain, upstream and downstream ecological chain

The boss understands it now 1

Where the boss focuses his attention, wealth will appear there

Landing 1: One meter wide, ten thousand meters deep (all traditional industries can be re-done with new models) New tools, new models

 

Landing 2: Establish a new media team (focus on traffic numbers, advertising pages) Operation, investment, editing and shooting

Landing 3: Focus on cash flow (1) Investment (2) Financing (3) Business model design

Understand 2

(1) The era of making money by products and advertising (traditional media) is over

(2) The era of making profits by traffic and ecology has arrived

Landing 1: Forget about products, companies and even so-called product brands, everything starts with traffic and ecology. The boss's traffic pool, investment

Landing 2: Products are not just for sale, they cannot have a relationship with people, and a thousand gold coins cannot buy the first time

Landing 3: Price difference is not the only way for the boss to make money, such as volume, convenience, sharing, traffic

Understand 3

In the Internet era, traffic is the bottom layer of all business designs Landing 1: The core of traffic is "traffic"

2: The lifeblood of traffic is monetization

3: No traffic, no survival, no model, no entrepreneurship Without a team, you cannot be strong

Royal Way

Enter the business pyramid

Product Model

Talent

The first tower Product

(1) Product value is the only link between corporate value and customer value. Business model innovation without product value is a scam

(2) Customers will not be loyal to the company's boss Yu. Customers will always be loyal to the customer value they want

(3) Product value is standard. Business model is a rigid demand. Talent team determines the foundation. Product Iron Triangle Profit

Enter the product iron triangle. The first angle: drainage. Drainage. Stickiness. 1. Three major ideas for drainage

Drainage product stickiness

Online payment 199A card Offline 199AA card

3980 199 souvenirs

199 points 5 rights

Return the original price after three promotions. Refund 200 if not satisfied

1. Don't make money from all products. Landing: Design drainage products

2. Don't make money from everyone. Landing: Customer classification

3. Don't make money in one form. Landing: Object and person classification

2. Three major strategies for drainage. Strategy 1: entrapment

Three prerequisites for entrapment The product of the trap must be worth the money

The trap must have a product chain

The trap must attract traffic. The three major applications of the trap:

Application 1: Price trap landing 1: Price reduction trap

Demonstration 1: 399 yuan car god club card

(1) Free car wash throughout the year

(2) Free maintenance throughout the year

(3) Free maintenance below 300 yuan throughout the year

(4) Free waxing twice a year

Demonstration 2: 99 yuan beauty god club card

(1) Free haircut throughout the year

(2) Free hair washing

(3) Hair perm

(4) Free 50 yuan hot pot coupon/3 coupons

(5) Return after one year

Demonstration 3: 199 traffic card

(1) Free participation in the Machine Tool Entrepreneurship Fortune 50 Forum Summit, worth 6,800 yuan

(2) 200 souvenirs

(3) Five-star hotel accommodation and dinner, worth 800 yuan

(4) Summit application 200 yuan

Five generations of bosses

First generation: relationships

Second generation: bold and daring

Third generation: products

Fourth generation: management and operation

Fifth generation: business model

Landing 2

One Mu Tian Advanced Edition (return the first 10% and return the original amount)

Return the first 10% and the second 90%

Pay 50,000 yuan for privileges

(1) 50,000 yuan of jewelry

(2) Return the original amount

(3) Common ecology

Landing 3

One Mu Tian Advanced Edition

Landing 4

Members + partners

Landing 5

Online short videos + online partners

(1) Online short videos

1 Knowledge category

2 Advertising page (20 yuan per form)

3 A plan

9.9 19 99 199.

 

4 Digital human short video

 

Application three Gift trap landing 1 Buy one get one free

Demonstration (1) Buy a house and get a car

Demonstration (2) Buy a 10,000 yuan Ganoderma lucidum spore powder and get a 10,000 yuan Malaysia tour

Landing 2 Recharge and get free money

Demonstration (1) Recharge 10,000 membership

A 10,000 consumption card

A 10,000 sub-card (50% off each consumption)

A 10,000 local pass consumption

 

Landing 3 Buy as much as you want and get as much as you want

Demonstration (1) Buy 10,000 and get 34% of consumption

(2) Buy 10,000 and get 20,000 Malaysia (10,000)

Points (10,000)

 

Strategy 2, Jeet Kune Do Application 1: Intercept customer flow

Standard customer

 

IT

 

Related interests Related resources

Benefits

 

Landing (1) Who are my customers? Non-standard customers

Landing (2) Whose customers are my customers? The essence of business is cooperation. Fission is a common strategy for all enterprises to become stronger and bigger

 

Application 2 Intercept cash flow.

Landing (1) (Deposit)

Demonstration (1) Chongqing noodles... Monthly small ingredients

......

......

Demonstration 2) Hunan rice noodles Demonstration 3) Zhongshanwu Group

 

100,000 7/3

300,000 5/5

100,000 3/7

Return after one year

 

Landing (2) Deposit Demonstration Office building

Demonstration Mobike OFO

Demonstration Doudian

 

Landing (3) Stored value card demonstration 1) Consumption card demonstration 2) Points card

Closed-loop consumption

RMB Points Ringgit

Demonstration 3) Membership card

Landing (4) Partnership point (199 fission card) Demonstration (1) Consumption partnership

Demonstration (2) Promotion partnership Demonstration (3) Qualification partnership

 

Application 3 Intercept information flow

Landing (1) Huidao traffic: mini program, public account, whole network APP

Landing (2) Public domain traffic: Douyin, Kuaishou, Xiaohongshu Landing (3) Private domain traffic: Video account (operation) WeChat

Account creation Hot video Huawei Hybrid business video

Hot video Professional video

WeChat: WeChat Short video Investment flow Moments Community Strategy Three "Free"

1. Free does not mean no charge, it is a bridge that realizes value.

2. Free is a tactic, not a strategy. It is a strategy, a method, not a model.

Application 1 Limited free.

Landing (1) Limited time free demonstration (1) VR game

Demonstration (2) Taiwan photon bed demonstration (3) McDonald's

Demonstration (4) Qiandama Landing 2 Limited product free.

Demonstration (1) Product free WeChat payment, WeBank demonstration (2) Free gifts Unique

Demonstration (3) Free accessories

Landing 3 Limited feature free.

Silver card, gold card charge, diamond card free.

 

Application 2 Bundling is free.

Landing (1) Bundling with three parties. Neither Party A nor Party B pays.

The third party that needs resources pays. Landing (2) Related bundling

Demonstration (1) Husband-wife relationship, mother-child relationship, buy this and get that for free. Demonstration (2) Bank, credit

You take out a loan, I pay it back, you are on the blacklist. Landing (3) Bundling of main and accessory products

Demonstration (1) Buy phone bills, get a free phone

Demonstration (2) Printer is free, consumables are charged.

Application 3 is completely free

Landing. The main product is completely free

Gifts are completely free

The boss understands: In the past, it was a competition of products

Today, it is a competition of traffic

Price reduction

Trap

Drainage, Jeet Kune Do, Model

Solution

Free

Online, offline

Mechanism landing

Enter the second corner of the product: Stickiness strategy 1: cost

1. Ordinary people talk about hard work, managers will choose leaders who compare costs

Directly enter internal partners to cultivate trust, and regret if you don’t trust

Landing 1 Virtual currency collection method to trigger positive energy

(I) Formulate rules

1. Distribution rules (such as 1%-2% of business customers)

2. Distribution rules (such as dividing by department and then dividing by number of people)

3. Cashing rules (if cashed in one year, return the principal)

4. Other rules

(II) Partnership

1. Goals: (landing customer goals, growth goals, profit goals, number of people goals)

2. Increase and increase

3. Other agreements (such as cost, loss, depreciation rate)

(III) Partner introduction

1. Time of joining 2 years

2. Position Manager

3. Honors

4. Others

(IV) Order of partners

1. Company finances Starting at 200,000, otherwise change

2. Company taxes

3. Excellent layer of compound conditions

Landing 2 Incremental amount Incremental amount Collecting money method

Step (1) Agree on the bottom line target (the boss makes concessions first) Step (2) Agree on the ratio of the incremental amount

For example, agree on 100 million and 5% dividend of the incremental amount

Step (3) Determine the ratio of the total investment value of all employees Case: Chengmen Limu

Invest 200,000 and divide 400,000 according to the investment ratio

For example: total cash raised 2 million, 10,000-200,000 manage 30,000-500,000

Step (4) Redeem once a year Agree on the investment rules for the next year Landing 3 Bank interest collecting method

Step (1) Agree on the bank's guaranteed interest, such as an annual interest rate of 4%

Step (2) Agree on the bottom line target

Step (3) Agree on the achievement ratio of the bottom line target, such as 60% of the target Bank interest 1.5 times

80% 2 times

100% 3 times

120% 5 times

150% 7 times

200% 10 times

Application II. Benefits

Landing (1) One point——guaranteed, quick and long-term distribution Landing (2) Two points——name, profit and power

Name——demand reduction mechanism

Profit sharing——dividend mechanism, performance mechanism

Power sharing——decision-making

Such as operating rights, dividend rights, branch companies, dividends——cases

Landing (3) Three points——divide the past, present and future Application III. Happiness

Level (1) Obsession level (2) Addiction level (3) Relief

Strategy II. Novelty

Description is to take advantage of the human nature of things that are not understood, stimulating behavior, uncertain thoughts, full of desire, exploration and possession

Landing (1) Differentiation

For example: raw materials, production process, price model mineral water, wine, mobile phone

Landing (2) Unexpected - Correspondence

Demonstration 1. Price opposition, defeat the opponent, learn to price the product

Demonstration 2. Model opposition, earn membership fees

Demonstration 3. Field opposition

Demonstration 4. Customer opposition

Flow diversion plan Yimutian

Internal partner

Landing (3) Beyond imagination - subversion Demonstration 1. Core subversion

WeChat, Tesla

Demonstration 2. Function subversion Jige, Ailaiyin

Demonstration 3. Regional subversion online vs offline domestic vs foreign

Strategy 3. Membership card landing 1 Points card

Demonstration (1) Consumption points demonstration (2) Recharge points

Demonstration (3) Purchase points (reward Douyin) investment

Landing 2. Shared card

Demonstration 1. Silver card, gold card, diamond card

Demonstration 2. Heaven and earth card

Landing 3. Rights card

Case Demonstration (1) 10,000 yuan rights card High-end traffic card

10,000 yuan product

10,000 yuan consumption points

Free 4 days and 3 nights

Free Malaysia

Refund 10,000 yuan if not satisfied

Landing 4. Qualification card -

Consumption qualification

Equity qualification

As long as you give a 10,000 yuan card, the product will not make money

Understand No stickiness, no continuity

No continuity, no use

Stickiness determines the conversion rate from traffic to transaction

Enter the third corner of the product Profit strategy 1. Double explosion strategy

Double explosion 2 Explosive products + explosion Use explosive products to attract traffic

Use explosive profits to obtain corporate benefits

Landing 1. Set steps

2. Treatment

3. Plan

 

Strategy 2. Cost

1. Cost is not a tactical cost is the boss's second strategy (the boss's first strategy is choice)

2. Only with cost advantage can there be a core competitive advantage

Landing (1) Cut the excess - projects, companies, teams, products, as long as they are not strategic, they must be cut

Landing 2. Cut debt - company, project, plan, product investment - cash flow (Gan Xing)

Landing 3. Destocking (business model)

(1) One-time clearance

(2) Promotion

(3) Business model innovation

Strategy three: Innovation outside insurance

Implementation 1. Profit from investment attraction: Establish a company for the landlord

Implementation 2. Profit from the process: Open up the supply chain

Implementation 3. Profit from the industrial chain: Support the lower level, integrate the upstream, and the insurance company enters the second tower of the business kingly road: talent

It takes ten years to grow a tree, and a hundred years to cultivate a person. The first element of enterprise development is innovation. It is the first development of the enterprise

Talent is the first treatment of the enterprise

Development and innovation require talents to promote

Talent in the new era:

1. Technological breakthroughs, differences, products

(Business model technology) Investment attraction

(Distribution technology) Business model Positioning Channel

(Traffic diversion technology) Realization User traffic

Mass

Customer

High-end

Model and product

2. New media

Traffic fixed marketing, traffic realization......

3. Supply chain (Enterprise manufacturing, supply and demand docking, pricing)

4. Result service, space transfer, value output

6 3 1

5. Result service (marketing, operation, production, finance

Quantify everything

Result-oriented

Why do it

 

II. King Wen got Jiang Shang to prosper Zhou, Duke Xiao got Shang Yang to strengthen Qin

Duke Huan got Guan Zhong to dominate If you want to be a king, you need talents first

III. Only talents can make the wrong things right

Do the right things well

 

Talent Iron Triangle Leader Talent

Commander Talent Prime Minister Talent

(Zhu De)

Entering Talent. First corner: Leader Talent (Boss) First look back at the vast interstellar

1. Small quality revolves around large quality. Large quality always affects small quality.

This deciphers the lifeblood of team organization execution.

2. All stars are running on the guide track. Those who are on the same track are either oriented and tolerant

or collide and stand

 

Enter the enterprise track:

(1) Employee track: Goals, setting goals, breaking down goals, reward and punishment goals

(2) Middle-level track: performance, methods, tools, strategies

(3) High-level track: profit, income, cost, model

(4) Boss track: cash flow, investment attraction, integration into the supply chain

3. All galaxies are on their own

==========

Realize existence and eternity in rotation and revolution

(1) Rotation: one's own dream goal

(2) Revolution: the temptation of the company's benefits

Boss's question: managing a business is managing people

1. Why Wu Dalang couldn't manage Pan Jinlian? Big people create history, small people change history

2. Why is Mao Zedong the absolute leadership center of the Communist Party of China? Mao Zedong led everyone from one victory to another

The boss understood immediately

1. Managing a business is not managing people, but first managing the boss himself

The first realm of managing oneself is to be irreplaceable in the organization. If it is a phoenix tree, the phoenix will come by itself

2. If you want to use the right person, you have to understand the person better than the root. If you want to use Han Xin and Zhang Liang, you must be Liu Bang's lifeblood-

1. Why do iron and wood of the same volume have different weights

2. Iron is buried at the bottom of the water, wood floats on the water, but iron plates can float.

 

Landing (1) Decision density: small bosses hesitate to make decisions and miss opportunities.

Big bosses make decisions, act decisively and seize opportunities.

Landing (2) Action density: small bosses do things according to their mood, intermittently.

Big bosses do things according to plans and persevere.

Landing (3) Word density: small bosses talk densely and revolve around the periphery.

Big bosses talk to the essence of things.

Lifeline 2 Determine the speed.

1. Small bosses solve problems every day. There are more and more problems.

Big bosses always resolve contradictions. Resolve major contradictions and minor contradictions will be solved easily (the most important contradiction of the enterprise, explaining the speed of development).

2. The faster the speed, the more stable it is.

When the speed reaches the limit, eternity will appear.

3. When the speed reaches the limit, burning will appear. Real estate, universal medical care, education, capital.

There are no unsuccessful bosses, only bosses who do not burn.

Landing 1 Speed ​​of change (hold three investment promotion conferences a month)

(1) Product - user, let go of product thinking.

(2) Profit - traffic, thirst ——Who drinks water

(3) Recruitment——Investment Elevator——People who use elevators

(4) Marketing——Model

Landing 2 Ending speed Application (1) Ending the past

Demonstration (1) Past painDemonstration (2) Past dagaDemonstration (3) Past happiness

Application (2) Ending ideas

Demonstration (1) Ideas without resultsDemonstration (2) Ideas without realizationDemonstration (3) Ideas without implementation

The boss understands

The biggest enemy of ending is the past

It is difficult to start over with a down-to-earth attitude after having been glorious in the past. It is difficult to love someone again after having loved someone before

It is difficult to love someone again after having been cheated before. Once you have seen mountains, everything is more difficult to see than mountains. Once you have experienced the sea, the vast sea water is nothing like the sea. Once you have seen the sea, nothing can be considered water. Except for Wushan, nothing is a cloud.

It is said that two individuals with opposing forces can only survive by supporting each other

Landing 1. Family——Someone takes the lead, and others must follow. They cannot help but run

Landing 2. Husband and wife——Only with relative support can there be affection and love

(1) Material support——Reality

(2) Spiritual support——Ideas

(3) Supported by faith - hope

Nowadays, couples feel that there is no true love in time, only affection is embodied in life, help him, support him,

Landing (3)

Enterprise: Only with the support of talents can the enterprise rise to another dimension

(1) Leader - society

(2) Apprentice - survival

(3) General - performance

(4) Talent - role model

Enter one of the three major applied civilizations in China - Willing to Give

Give away money to get people - only by giving away money can people follow you and form a team

Give away power to get generals - only by giving away the right to suggest, review and make decisions can you have generals around you

Give away merit to get generals - only by giving away merit and halo can you cultivate leaders

Give away name to get appearance - only by giving away fame and reputation can you have appearances around you to give advice and suggestions

Entrepreneurs become masters - and gain the world of entrepreneurship

Enter the second corner of talent: leader

1. The leader is the general, and the leader is the leader

2. Leader and leader are always contradictory

3. Handsome people are the fission body and extension ladder for maximizing product value

Lifeline 1. Position

Position refers to a person's direction, trajectory, who he is with, and who he becomes a community with. "Calling a deer a horse"

2. Will the position change?

Obviously, the position will be affected by the external environment. What is the environment? Small bosses - eating, drinking, gambling, whoring, and cheating. Big bosses - cheating. The boss should have one or two companions. The environment is a community in reality. Community: (1) Community of interests - change of interests. (2) (3) Community of emotions - change of emotions. (4) Community of destiny - change of destiny. (5) Helplessness - liberation. Entering one: The community of interests appears (I) Gain: Gain is floating, and it can be adjusted as needed. Demonstration (1) When the company transforms and recruits business partners, it will increase the commission of the first 30 business partners. Demonstration (2) The company needs customer satisfaction and increases the commission of customer service. 3. Talk to employees about gains: Talk less about shares to employees. If you must talk, first talk about dividend shares, then talk about option shares, and finally talk about proxy shares, that is, don’t talk about registered shares. Performance = B*C*D (3 key factors) will be decomposed: B Informationization - public - private video account, WeChat C Customer flow - conversion rate 8% D Cash flow 20,000 per person on average

 

Performance = B*C*D (3 key factors) B: Customer flow growth

C: Customer unit price growth D; doubling number

Assets

Traditional enterprises

B. Fish pond drainage assets

C. Fish sales transaction plan 10,000 members

D. Fish fishing tools materials fission

 

(1) Members - drainage 10,000 each

(2) Result resources - partners 300,000 an ordinary person seeking results (goals)

Delivered to seeking causes

Targeting 1. Performance

Strategy (1) Example deduction strategy (2) Concentrated flow

Strategy (3) Officers and soldiers platform method

How to design middle-level middle-level senior management

Get high salary mechanism to increase customers and increments

Strategy 4 Dual-track method

(1) Basic salary + high commission and high basic salary + low commission customer service

Basic salary + high commission 4000+2.25%

High basic salary + low commission 7000+0.5% can only 6 Months

(2) Front-end concessions to products Mid-end concessions to cadres

Back-end concessions to bosses and shareholders Little blue card: to attract employees

Little red card: to close deals

Strategy 5 6.3.1 Method

60% fixed pricing

30% result service

10% performance bundling

Strategy 6 Lottery Method

1. What to set

Strategy 7 Set up role models

Such as: performance role model (high reward for first place) data role model

loyalty role model

2. How to set up role models

Step 1. Specificize the values ​​you need to a person or a thing such as: Lei Feng - willing to be a revolutionary screw

Such as: Zhang Side - serving the people wholeheartedly

Step 2. After the role model is created, it must be promoted from point to surface, from surface to three-dimensional, and in all directions

(Specification is the company story)

Step 3. Praise those who are consistent with the role model, and resolutely draw a clear line with those who are inconsistent with the role model

3. The value of role models

(1) Role models are above everything, even truth

(2) What role models you have determines what values ​​you have

What values ​​you have determine what corporate culture you have. The foundation of corporate culture is the role models of the company

Targeting 2 Administrative merit

Strategy 1: Change to honesty: Father's guarantee, joint responsibility, anti-bribery agreement

Strategy 2: Loyalty award (at least 7 years)

Strategy 3: Bundling method

Demonstration (1) Bundling results (cost, cashback, numbers, number of people)

Demonstration (2) Bundling performance

Targeting 3 misunderstandings

Misunderstanding 1: Performance improvement commission award

Misunderstanding 2: Leaders only get cadre awards

Misunderstanding 3: Sales reimbursement, performance bonus, average one acre of land for 3 years, retirement model

Management is

Manifestation (II) Bonus application 1 Pioneering award

(1) Regional pioneering award

(2) Partner pioneering award

(3) Performance pioneering award

Application 2 Innovation award

(1) Hot product innovation award (for traffic diversion plan) 3% of turnover reward

(2) Operational Innovation Award

Good Idea Cost Product

Good Idea 10,000 20,000 30,000 Company Formed Transaction Body

(3) Model Innovation Award

Application 3. Increase and Reduced Amount Award

(1) Performance Increase Award

(2) Cost Reduction Award

Manifestation (III) Dividends

1. Operation Shareholding System - Increase Momentum

2. Economic Shareholding System - Reduce Costs

3. National Shareholding System - Inspire All Excellent Employees

4. Cell Shareholding System - Safe Fission - Support Plan

Lifeline (II) Momentum

1. Why is the kinetic energy different when the back of the mountain remains unchanged and when the bottom of the mountain remains unchanged?

2. Why is the kinetic energy different when the same person has different kinetic energy in different dojos? The conclusion is that everyone wants to make money

Boss Theorem

1. Ordinary people cultivate people, and in the end they are not even people. Experts build roads, and if they run the right people, they are right.

2. Ordinary bosses think in a two-dimensional way, relying on push and pull.

3. Expert bosses think in a three-dimensional way, relying on the acceleration of gravity that is self-reliant and strong.

Landing 1: Recommendation system.

Anyone who recommends a director will be rewarded with 3% of the director's monthly income.

Anyone who recommends a general manager will be rewarded with 5% of the general manager's monthly income. Landing 2: Training system:

Anyone who trains a lecturer will get 2% of the ticket sold by the lecturer as a coach.

Anyone who trains a general manager will be rewarded with 10% of the dividend shares of the general manager's company. Lifeline 3. Ability

1. Ordinary bosses learn everywhere, even from different bosses, and good bosses continue to practice on the road.

 

2. Life is not successful, either you don’t practice or you don’t practice

3. Life is different, I am different, it depends on who practices fully to burn thoroughly (that is, practice to the limit)

Implementation 1. Three-dimensional replication

(1) Process-oriented - resolve internal conflicts within the team

(2) Standardization - improve team combat effectiveness Summary | 15 days

(3) Rigidity Improve team explosiveness Focus on professionalism

Implementation 2. Certification required for employment

Everyone must be certified, assessed and employed

The boss understands: Handsome talent is to turn people with different positions in the world and society into the same position as the company, use rewards to generate functions, and use practice to improve the combat effectiveness of all employees

Enter the third corner of talent: appearance talent

1. Know people before hiring, and know appearance before knowing people. Appearance comes from the heart, and the heart has nothing outside

2. Appearance talent is the successor to general talent and handsome talent (with appearance talent, there is survival)

 

Lifeline - appearance

Application 1 Face Handsome talent: round face General talent: square face Appearance talent: long face Application 2 Ear appearance Handsome talent: drooping ears General talent: pointed ears Physiognomy: Wide ears Application 3 Personality Handsome talent: Neutral General talent: Extroverted Physiognomy: Introverted

Lifeline 2: Broken appearance

Application: Letting go and not letting go

Handsome talent Suspicion

General talent Vanity

Physiognomy Jealousy Application 2. Trapped and trapped.

Handsome talent Love

General talent Color (referring to all material and desire) Physiognomy Name

Lifeline 3. Wisdom

Application 1 Unity of opposites

Landing 1 Establish a committee for returning employees

 

The size of your business can be integrated with the size of your heart

Landing 2 Establish an investment committee for former employees to invest in his company

 

Landing 3. Establish a talent network committee to cooperate in any way

Establish an investment company Application 2. Quantitative change leads to qualitative change

Landing 1 Establish information flow, customer flow, and cash flow system

Landing 2 Focus on cash flow

Landing 3 Upgrade the business model to achieve cash flow promotion

 

Enter the third tower of the business kingly way: model

1. Products are to solve continuous problems. Teams are the purpose of solving performance. Models are to solve speed problems

3. If there is only product value but no business model, the market and speed will be lost. If there is only business model but no product value, the existence and future will be lost.

 

Chain

 

Relationship Technology

 

Entry mode iron triangle,

Entry mode first angle: Relationship 1. Relationship between people.

1. 1 to 1 SMS

2. 1 to many (short video)

3. Many to many

4. Group to group

3. Relationship between people and money.

1. The first one is free

2. One-time payment

3. Continuous payment

Example: 9820 beginner class

11983 advanced class

640 package/month Material: sauce Agency fee Administrator company New media company

Investment company

4. Naming fee

5. Sponsorship fee

6. Service fee

7. Agency fee

8. Traffic fee

9. Training fee

10. Visiting fee

11. Membership fee

12. Security deposit Membership fee = security deposit

13. Deposit You loan.....

14. Partnership fund

15. Product money (price difference)

16. Earn money from product value-added (product value-added money)

17. Earn money from product time and space. (Different locations, same price)

 

Barter

18. Earn money from product financialization

19. Earn money from excellent employees (internal partners) and share money when goals are achieved

20. Earn money from upstream and downstream distributors (external partners)

21. Earn money from upstream and downstream

1. Make money from differences.

2. Interest rate spread - refers to the profit brought by the difference in interest and interest rate under the perspective of cross-time and space.

3. Lead difference - refers to the profit brought by the difference between industries under the perspective of cross-time and space.

4. Value-added - refers to the profit brought by providing value-added services under the perspective of cross-time and space. Cross-time and space Cross-space Cross-angle

Price difference Interest rate spread Lead difference Value-added

 

Entry mode second angle. Technology Technology one. Free technology

Model 1 Restricted free

Lifeline 1 must be in a short time by having levels

2 must have an industrial chain

3 must have an income chain Model 2. Bundled free

Lifeline (1) must be a strong relationship

 

Lifeline (1) must be a strong association

(no ability is a cost) Lifeline. Must be a strong application

Model 3 is completely free

Lifeline (1) must be based on attracting traffic. Lifeline (2) must be based on building trust. Lifeline (3) must have functional consumption.

Technology 2. Gift technology Model 1 Equal gifts

Demonstration (1) Buy 10,000 and get 10,000 free.

(Buy 10,000 Lingzhi spore powder.

Get a 10,000 Malaysia tour) Demonstration 2 Top up 10,000 and get 10,000 free

Model 2 Beauty gifts

Demonstration (1) Buy 10,000 and get 10,000 freeDemonstration (2) Top up 10,000 and get 3,000 free

 

Model 3. Chain gifts

Demonstration (1) Gift 1 + Gift 2 +......

Demonstration (2) Industry 1 + Industry 2 +......Technology 3 Cross-dimensional technology

Model 1. Sound-moving Xi Financial Hotel

Model 2 Repairing the plank road in the open, but secretly crossing the Chencang Pass

 

Interest

Price difference

 

Large amount

 

Downstream Superior

 

15 million 5 million mutton 8 million 2 million sheep

 

Model 3.

 

Front-end profit sharing, mid-end leverage, back-end follow-up sales

 

20,000 VIP

 

He who values ​​teachers is king, he who values ​​beauty perishes The second corner of the entry mode of Chongyouzheba: chain

Application 1. Product chain

Model 1 Main product + gift

Main product contributes value

Gift: Income chain (promotion) Model 2: Main product + hot product

Main product contributes value and hot product contributes traffic

Model 3. Main product + homogenization

Demonstration 1. Same category (specific) such as Feidiao switch

Beast Feast Demonstration 2. Same industry

Such as training leads to equity training, finance and tax training.

Demonstration 3. Same customer

Such as: Chanel. Extension of the value chain of the same female customer group. Such as: Montblanc. Extension of the value chain of the same male customer group. Application 2 Income chain

Model 1. Income 1+Income 2+......Model 2. Active income + passive income

Model 3. Front-end income + mid-end income +

==============

Back-end revenue application three product chain

Model 1 Main business + trend industry + cash flow industry

Model 2 Main business + Internet industry

Model 3 Main business + three changes of the same heart

Enter the fourth tower of the business kingly way: Kingly way

1. Overbearing reaction

2. Kingly way must last

3. Evil way must fail

4. Demonic way must perish

Enter the third corner of the kingly way

Enter the first corner of the kingly way: Business energy = quality × speed

Money = team × model

 

Kingly way

Business way Human way

 

Inside and outside One acre of land Dividend one. In business

1. Use value Only use will lead to dependence, only dependence will lead to uniqueness, and only uniqueness will lead to eternity

2. Exchange value You get what you pay for

3. Psychological value Worth having 2 Follow the way of heaven

1. Product - from selling goods to selling people

2. Profit - from price difference to model

3. Income - from unit to ecosystem Income 1 + Income 2......

4. Cost - from control to outsourcing Delete

(1) Do light work instead of heavy work, focus on quality Delete

(2) Do virtual work instead of real work. Focus on operation outsourcing

5. Advertising - from traditional media to new media

Enter the second corner of the kingly way: humanity

1. Always cheat those who believe in you

2. If you are rich, you should help the world; if you are poor, you should take care of yourself

So everything is for...better online short videos

Offline partners - internal and external industrial chains

Products are free

Terminal (solve problems) Membership system primary: 499

(1) Send a pen for 499 yuan

(2) Replace the pen refill for free for one year

(3) Online primary course Membership length 10,000 yuan

(4) 21 =Choose words

(5) Push for two returns

1. Two meetings must be held every day, morning meeting and evening meeting

2. Record the key points and study them well

3. Layout, reshuffle the industry, defeat the first place, unfair, unreasonable

4. Everyone redesigns the salary

5. Design employees and control wages

6. Design an office supervisor

7. Select activities and reward outstanding employees

8. Management must

9. Inventory your own advantages and reward the desired territory and people

10. The processes of each department are standardized and visible at ordinary times. Department meetings must discuss tomorrow

11. Hold investment promotion meetings and select industries

12. Push for two returns and achieve common prosperity

13. Establish sales lectures

14. Xunlida platformization Online short video Internal partners External partners Supply chain

15. Moments payment

16. Don’t make money with your own products Haikou (Jiangdong Xinhua)

17. Establish an Internet technology office

18. Publish a book, a solution to an online app

19. Scheduled activities at each analysis point

20. Sign maintenance contract for 3 years and get 2 years free

21. Design a traffic diversion plan

22. Find internal partners and invest next year

23. Fully standardize the enterprise

24. Matrix account (open), all employees participate in standardization and promotion

25. Open the platform, release insurance and charging piles

26. Any arrangement, system, and money

27. Department to

28. Reward Hope Primary School, luxury car, 10 times performance

29. Diversify life, reward one-irresistible

30. Hold more than three investment promotion meetings a month 8,18,28

31. People who study sales, maintenance people

32. Salesmen become investment promotion

33. Customized management applets

34. Marketing service

35. Sales meeting model: build channels

Don’t make money the first time, make money the second time

36. Douyin invests in advertising industry 30 yuan per piece, invest in information flow

37. Make advertising pages and short videos

38. Industrial Internet, civilized era

39. Make money for everyone

40. Partnership conditions: post videos

41. Design a partnership mechanism and talk to employees about making money

42. Classify products and make the money they should make

43. Don’t talk about fairness, rationality, lethality, competitiveness

44. Design a card 9.9 with the same drainage business flow card

45. Find Mr. Ding

46. Production and sales management can use Yimutian

47. Solve the problems of peers, drainage, investment

Onlineofflinedeal investment

48. Investment peers are partners and make concessions

1. Only make one point of money, competitive strategy, and other things don’t make money

2. Recruit external partners

3. Entrepreneurial partners + video promotion + live broadcast 4. Cultivate sales teams and set up business students 5. Only seek performance and talk about heroes

6. Compete in the incremental market, not in the stock market 7. Business layout raid

8. Video account, Douyin, Toutiao, professional festival

Fish pond Self-build, borrow, buy

IX. Merchants Bait Benefits, altruism, temptation

Merchants Tools, processes, materials 10. Traffic + team = success

XI. Re-planning People, things, money

XII. Product - pricing - how to do it 13. Don't sell goods, sell people

Royal way

 

Product model

 

Talent

Business Royal Way Pyramid